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The Iceberg has always been dedicated to identifying and celebrating the greater mass of hard-to-see business events legacies lying hidden under the all-too-visible tip of travel and hospitality spending. So now it’s time to examine what lies beneath in a bracing new way. It’s time to take a deep breath and plunge “Below the Waterline”. In…
Lord Mayor Adrian Schrinner has announced Brisbane will receive an economic boost of over AU$112 million from new business events taking place in the city over the coming years. The forecast is an annual record achieved by Brisbane Marketing with partners including BCEC (the Brisbane Convention & Exhibition Centre). From Meetings International…
Dubai Business Events, the emirate’s convention bureau, has secured 118 business events during the past six months, attracting 75,200 delegates to the city. The meetings include the World Hospital Congress 2021, the ISPRS Geospatial Week 2021, and the AIPPI World Intellectual Property Congress 2025. From Association Meetings International…
CTICC, the Cape Town International Convention Centre, has just passed its sixteenth birthday. To mark the occasion, CTICC shared sixteen of its achievements. Among them were job creation, economic contribution and training, growing the province’s knowledge economy, and CTICC’s response to Cape Town’s water crisis. From Meetings International…
CTICC, the Cape Town International Convention Centre, carried off the 2019 Delegate Choice Award for Innovation at the AIPC (International Association of Convention Centres) Annual Conference in Antwerp. The accolade recognised the venue’s water saving efforts during Cape Town’s water crisis. From the Event…
Italy has seen a jump in international events it stages with major overseas participation, up from 7.9 percent in 2017 to 8.1 percent in 2018. Overall conferences and events held in Italy rose by 5.8 percent in 2018, with delegates down by 2.4 percent after a fall in international association conferences. From Meetings & Incentive Travel…
The London Convention Bureau has asked UK hospitality tourism players during London Climate Action Week to sign up to commitments in the Mayor of London’s environment strategy. The week was launched by Mayor Sadiq Khan as a drive to make the UK capital a leader in tackling climate change. From Meetings & Incentive Travel…
Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…
“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…
The perspectives on outreach and legacy of associations, compared with destinations, have significant differences. So says a new study by MeetDenmark, the development association for business and event tourism in Denmark, and meetings consultancy and Iceberg partner GainingEdge. But the study also shows common ground to build on. From Boardroom…
This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…
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