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New GBTA (Global Business Travel Association) research has collected industry and external stakeholder insights to benchmark perceptions, priorities and actionable opportunity for more sustainable business travel. Barriers to making business travel more sustainable include higher costs, limited data, and lack of access to information. From Meetings International…
The German capital has launched initiatives to help the recovery of business events, conferences and trade shows. The city’s Relaunch Programme will include marketing campaigns, a MICE Acquisition Task Force, international customer event BESTIVAL 2022 and the extension of the Berlin Congress Fund, as well as other plans over two years. From Association Meetings International…
The pandemic offers a chance for the global business events sector to reinvent itself. So says a white paper and recovery roadmap just jointly released by PCMA, the Singapore Exhibition and Convention Bureau, Singapore Tourism Board, as well as Iceberg partner UFI. But the paper also details havoc already wreaked upon the industry. From PCMA…
The purpose of this report is to provide organisers with insight into the perceptions of tradeshow visitors across all major exhibition markets. Insight of this kind is essential to help organisers properly understand their visitors – their behaviours, their level of loyalty and advocacy, their needs – and, the extent to which these needs are…
The 2016 UFI Report researched and compiled by Business Strategies Group. First comprehensive study of Asia’s trade fair industry. Leaflet here… The Trade Fair Industry in Asia – 12th Edition (2016) – Leaflet Order form here… The Trade Fair Industry in Asia – 12th Edition (2016) – Order Form
The International Exhibition Industry and its Future. Long Term Effects of the Global Economic Crisis on the Exhibition Industry. The Delphi Study (2011) – Executive Summary
As a part of its strategy, UFI’s objective is to provide reliable data on the exhibition market to its members and to all those interested in exhibitions. This data covers 3 elements: the exhibition venues, the exhibitions held in those venues and the companies who organize those events. The World Map of Exhibitions Venues 2011…
Matching the interests of visitors and exhibitors is a core task of each exhibition manager. Often the success of a show is measured by the extent to which the “right” persons could meet. The UFI Marketing Committee took this general principle into account and investigated the use of matchmaking tools and services within the exhibition…
UFI has consolidated the results of three of its recent focus meetings and combined this with the presentations of entrants in UFI award competitions to create a series of UFI Insight documents. The aim of these reports is to provide UFI members with “insight” into challenges currently facing the exhibition industry in the areas of…
The latest UFI / Business Strategies Group report on the trade fair industry in Asia has now been published complete with updated statistical information from 2016. Leaflet here… The Trade Fair Industry in Asia – 13th Edition (July 2017) – Leaflet Order form here… The Trade Fair Industry in Asia – 13th Edition (July 2017) –…
This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….
In mid-June the Netherlands started to welcome international travellers back to its borders. There is no limit for maximum attendees at meetings and events, but associations even so are wary, and with countries like the US, India and Australia still unable to travel, planners are considering best strategy for the coming autumn. From Boardroom…
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