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Bruce MacMillan, chief operating officer at PCMA, joined The Iceberg at the Abu Dhabi Business Events Forum to reflect on the progress of Project SPARK, the organisation’s generative AI tool developed alongside Singapore technology partner, Gevme. The post-pandemic eventscape reveals a productivity gap addressed by SPARK and it’s unsurprising to see the organisation introduce an…
Convening EMEA is PCMA EMEA’s annual flagship event bringing together the global business events industry for an immersive 3-day programme in Europe. The event attracts 500+ business event leaders from over 40 countries to challenge each other and develop ways to move forward together. It is the platform to share knowledge, make meaningful connections, learn,…
You’ve started working on a new event, with new clients or stakeholders and you’re starting from scratch – how do you go from square one to designing a plan for your event to meet all of the strategic objectives? In the design and discovery phase, we ask A LOT of questions! Though we are the…
From ICCA: Across four magical days in Bangkok, the 62nd ICCA Congress (12 – 15 Nov 2023) emerged as a beacon of industry leadership, innovation, and advocacy for the international meetings and events industry. In a record-breaking ICCA Congress for the APAC region – and the third largest congress in ICCA history – 1,123 participants…
From Boardroom: Sven Bossu, CEO of AIPC, the international association of convention centres, contends that strategic partnerships enable organizations, even if they’re small, to ‘punch above their weight’: We just had our first ever local AIPC Academy at the MTCC in Toronto, organized in close collaboration with the Convention Centers of Canada (CCoC). It is…
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