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Australian CVBs Address Bushfire Fears

Leaders of Australia’s convention bureaux have sought to dampen fears about the recent bushfires and quash what they call the spread of “misinformation”. The Association of Australian Convention Bureaux says organisers and managers of events should be contacting its members for destination-specific information and advice. Photo: Rob Russell. From Association Meetings International…

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Seoul Partnering with Other Korean Cities

The Seoul Convention Bureau is partnering with other Korean cities to promote business events. In 2019 nearly 7,000 delegates made use of co-marketing support provided by Seoul and Gangwon for incentive group tours. Currently Gangwon and Gwangju have agreements with Seoul, with four more cities joining up later in 2020. From Meetings International…

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University of Leeds Hosts Ice Age Event

The Iceberg does like an ice event. The synergy between academia and meetings was recently on show with the University of Leeds hosting a group of experts on the Great Ice Age. The meeting, which explored the pressing issues around climate change, worked closely together with the college’s convention bureau MEETinLEEDS. From Association Meetings International…

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IPA: UK Event Marketing Cuts to Reverse

The decisive general election result back in December gave a boost to UK marketing expenditure during the final quarter of 2019, according to the IPA Bellwether Report. Cuts to event marketing were seen over Q3 and Q4, but the report is optimistic about the sector for 2020 and 2021. From Meetings & Incentive Travel…

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Swiss EPD Tackled by FutureHealth Basel

Switzerland’s leading platform for the healthcare sector has just been staged in Basel. The Netherlands has had electronic patient dossiers for five years, and the EPD is coming to Switzerland in April. So the topic was high on the agenda of FutureHealth Basel, which also programmed patient speakers. From Boardroom…

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Malaysia to Welcome 65,000 Delegates

Malaysia is expecting to welcome more than 65,000 conference and exhibition goers in 2020, national convention bureau MyCEB having secured 42 business meetings over the next 12 months. Most delegates, expected to boost national coffers by RM654 million (€144 million), are employed in healthcare, telecoms, or science and technology. From Association Meetings International…

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University Conferences Boost Sales by £2m

UK Universities hosting conferences can expect to boost annual sales by around £2 million. So says a recent survey by CUBO, an association of university business officers. The figures released at CUBO’s Winter Conference at Edinburgh University show average income levels up by eleven percent against 2018. Photo: Alljengi. From Association Meetings International…

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The Innovative Summit Reforming the Transit System of Sioux Falls

The Mayor of Sioux Falls in South Dakota, Paul TenHaken, was inspired to tackle his city’s inefficient transit system after attending a three-day, immersive classroom experience summit that kicked off the 2018 running of the Bloomberg Harvard City Leadership Initiative. This is a year-long professional development programme for over forty global mayors. From PCMA…

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Venue Accessibility: A Guide to Meeting Every Delegate’s Needs

Conference Aston Head Samantha Brown explains how the industry can meet the needs of all delegates through a new approach to venue accessibility. Delegates with sight, hearing and some lesser-known impairments need just as much consideration as attendees with restricted mobility. The value of proper training should never be underestimated. From Meetings & Incentive Travel…

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Sustainable Agency: Legacy by Nature, Legacy by Name

The Iceberg doesn’t usually focus on the activities of individual agencies working across the meetings and events sector. But it is hard not to notice one founded at the same time as our very own little platform celebrating business event legacy, particularly when that agency is actually called “Legacy”. From Meetings & Incentive Travel…

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Event Sustainability: Has the Emergency Already Been Sounded?

With a scientific consensus that we are already in a full-blown climate crisis, events are under widespread scrutiny for environmental impact. So are meetings now in a state of emergency? German Convention Bureau Director Matthias Schultze, UFI CEO Kai Hattendorf and Iceberg Founder James Latham are among the sector voices canvassed. From EventMB…

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