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Looking on the Bright Side: Four Positive Trends for 2020

Carina Bauer, the CEO of Iceberg partner the IMEX Group, has been looking at four very positive industry trends for 2020 and beyond with her team: the “circular” economy, the UN Sustainable Development Goals, health and wellbeing (with increased focus on mental health), and how artificial intelligence can improve travel. From IMEX…

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Top Trends of 2019 and Prognostications to Watch for 2020

A lot has happened over the past year. Amidst all the political, social and technological goings-on, you may have missed big shifts in event design and experience strategy. The Design Studio™ of Iceberg partner Maritz Global Events just convened to discuss observations from 2019 and prognostications for 2020. From Maritz Global Events…

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Technology: Changing the Way the Meetings Industry Meets

Meeting venues are facing increasing event acquisition, property and staff costs and competition from new venues. Planners are having to reconcile rising venue and travel costs with their flat budgets. Both groups are embracing technology in solving these challenges. Carl Law is a Development Manager at Capita Travel and Events. From Meetings & Incentive Travel…

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The London Bridge Terror Attack: The Lessons Are Complex

The London Bridge terror attack has had special resonance for meeting planners. It began during an event at Fishmongers’ Hall, which already stood in the shadow of increased security measures introduced after the previous 2017 attack. But lessons for the industry are complex. Photo: ChiralJon. From editor’s blog at Meetings & Incentive Travel…  

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Five Trends to Watch During 2020 Across Exhibitions and Events

2019 is drawing to a close. As we enter a new decade, the world now seems less stable and facing further disruption. Global association of the exhibition industry, UFI, has as per every year been tracking sector developments around the world. Here are five key trends the Iceberg partner has noted. From Kai Hattendorf via LinkedIn…

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Meetings Sustainability: A Technology Provider on Association Events

The trend of making meetings more sustainable is growing. Momentum is gaining pace, and not just in terms of recycling and reducing wastage. Director of Marketing, Europe at Cvent, Judy Elvey, discusses how associations are now integrating sustainability more and more into meetings. She also mentions work with Iceberg partner Positive Impact. From Boardroom…

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Failure: Every Bit as Important in Imparting Knowledge as Success

Most conferences focus on success stories and those leaders who have chosen the right path with positive results. But real learning also comes when you talk about what didn’t go right. That’s the philosophy behind meetings known as “Fail Festivals”, which celebrate lessons emerging over shared “Fail Tales”. From PCMA…

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One Young World: Meat-Free Meeting for the Next Generation

In October the One Young World Global Summit came to London collecting together trailblazers including HRH The Duchess of Sussex. With sustainability at the core of the event, organisers asked venue partners for wholly meat-free menus. With over 3,600 delegates attending, meat-free meeting was no mean feat. From Meetings & Incentive Travel…

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DMCs, DMOs and the Market’s Disruption: An Incentive Perspective

In what way does the purpose of DMCs (Destination Management Companies) change in a market disrupted by the Internet? What happens when the core value proposition of “local knowledge, expertise and connections” is accessible, sometimes more efficiently and affordably, via other platforms? From SoolNua’s Pádraic Gilligan at Padraicino…

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ICC Wales: Big Parallel Room, Natural Daylight and No Soft Opening

England and Scotland have many established convention centres, but finding a home for one in Wales was problematic until Celtic Manor went fifty-fifty with the Welsh government on the £83 million ICC Wales. CEO Ian Edwards runs through the long consultation process that decided what the new venue should be. From Association Meetings International…

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Below the Waterline Meets: AFEA’s Sissi Lygnou

The Iceberg is now identifying and celebrating the greater mass of hard-to-see business events legacies that lie hidden beneath the surface in a new podcast “Below the Waterline”. In the third of a series featuring major meetings industry players, Iceberg founder James Latham catches up with Sissi Lygnou, CEO, Operations and Development, at AFEA Travel & Congress…

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