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Redefining Incentives: Slow Pace, Short-Haul Motivational Travel

Fresh off the back of taking her first incentive trip since the start of the pandemic, agency Eventful’s Head of Incentives Holly Mills shares the changes she has witnessed in the industry and the trends that are going to shape the future of the category, including replacing that word “incentive”. From Meetings & Incentive Travel…

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Talking to the Hand: Emergency Response After the Oscars Slap

In the film world, “slap” once meant make–up, slapstick comedy, or the slap of a clapperboard synchronising picture and sound. But for meeting planners, a rather different slapping incident at the 2022 Oscars reveals the need to have a full emergency response plan and code of conduct in place. From Associations Now…

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City Destinations Alliance: Standing with Ukraine

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. The meeting formulated policy on Russia’s invasion of Ukraine, also making a video of solidarity, and held a remarkable session hearing from two industry colleagues based in Lviv, Ukraine. Russia’s…

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IMEX in Frankfurt: Policy Forum, Association Focus

IMEX in Frankfurt will finally open its 20th anniversary edition to the meetings industry on May 31st. In a multi-video preview of the Iceberg partner show, Natasha Richards of IMEX looks at the high-level IMEX Policy Forum 2022, plus Martin Sirk of Sirk Serendipity discusses multiple issues facing associations after the COVID-19 pandemic. IMEX Policy…

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Glasgow Convention Bureau: A History of Neurology

During its recent Brain Awareness Week, Glasgow Convention Bureau took time to acknowledge its Conference Ambassadors, academics working to attract academic meetings to the city. Over 70 percent of Glasgow events are led or supported by the city’s academic institutions, and in 2022 many are in the field of neurology. From Glasgow Convention Bureau…  

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Electric City 2021: Legacies in Sustainability

Iceberg partner Copenhagen Legacy Lab has just improved its methodology for planners, deepening the strategic approach. One past event that approached CLL with a clear legacy vision was Electric City 2021, WindEurope’s flagship meeting held in collaboration with WindDenmark. This was staged during November 2021 at the Bella Center in Copenhagen. From Boardroom…

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Business Events Sarawak: Prioritising Legacy

Business Events Sarawak in Malaysia has launched the country’s first planning framework for organisers to create legacy-driven events that leave behind real change. Dubbed the Business Events Sarawak Legacy Initiative, this step by step guide designed to help groups reach their big-picture goals is separating the destination from others around the globe. From Boardroom…

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Business Events Legacy in Daegu, Korea

Legacy after a conference is an organic concept that grows over the years. The Daegu Metropolitan City and Daegu Convention and Visitors Bureau have released a report on legacies from five business events, under the title Business Events Legacy in Daegu, Korea. The study starts from the International Solar Cities Congress 2004 (ISCC 2004), which…

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Global Exhibition Barometer 28th Edition (February 2022)

Welcome to the 28th edition of the UFI Global Exhibition Barometer survey. This study is based on a global survey conducted in January 2022. It represents up-to-date information on the status and outlook of the global exhibition industry, as well as on 29 specific markets. UFI launched the barometer on the back of a global…

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Business Events are the Fast Track to Recovery

Two years into the global COVID pandemic, with much of the world’s population vaccinated against the disease, policymakers around the world are faced with the challenge of stimulating and managing their societies and economies. As COVID-related restrictions are rolled back and lifted, policy priorities are shifting. Business events will be a key driver of this…

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The Future of the Meetings Industry

The Hotel Management School Maastricht (HMSM) was appointed by IACC to research the impact that having a decentralised workforce may have on demand for external business events, specifically after COVID-19. With the rise of remote work in recent years, employees were forced to exchange meeting in person for virtual interaction. The research findings have been…

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