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Festivalisation: The Immersive Future of Association Congresses

Festivalisation refers to a process of making existing meeting structures more engaging, more immersive, and more tailored to the individual. The word is everywhere and may sound like a gimmick, but there’s a serious side to it, which might determine whether your congress lives to see another ten years. From Association Meetings International…

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ECM Conference Talks Transformation for Sustainability

The international conference just staged in Ljubljana, Slovenia, by Iceberg partner European Cities Marketing included thoughts about destination sustainability from Nobel prize winner and climatologist Lučka Kajfež Bogataj. Another Iceberg partner participating, the Global Destination Sustainability Index, also released its third white paper. From European Cities Marketing…

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JMIC’s Legacy Report: Sharing Stories Gives Advocacy Weight

“Business Events Legacies”, the Joint Meetings Industry Council’s recent report, reveals “significant” failings in the way governments measure the true value delivered by conferences, congresses and trade shows. But further sharing of sector impact stories could give the report weight in the battle to convince the world of the industry’s worth. From UFI…

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Kai Hattendorf: UN SDGs, UFI, JMIC and the Global Alliance

After enduring record temperatures at sector meetings, the CEO of UFI, global association of the exhibition industry, muses on its recent report about supporting UN Sustainable Development Goals. The Joint Meetings Industry Council is doing similar work, plus Iceberg partners UFI, ICCA and AIPC have launched a Global Alliance. From Kai Hattendorf via LinkedIn…

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Collaboration Versus Consolidation in MI Trade Associations

The meetings and events industry is served by many international trade associations, quite a few of them partners of the Iceberg. Some have formalised collaborations, the latest being The Global Alliance, a sharing of content between ICCA, UFI and AIPC. But are there still too many for the sector? From editor’s blog at Association Meetings International…

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Business Events Legacies: JMIC Case Study Project Report

This project collected, analysed and synthesised the findings of all prior Joint Meetings Industry Council Case Studies to deliver a verdict on the broader contributions that conferences, congresses, trade shows, convention centres and bureaux deliver to destinations, communities, industries and economies. The cases were drawn from four continents: Europe, Asia, South America and Australia. The…

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Business Events: Counting More Than Coffee Cups

A multi-year, international study of business events has found a mismatch between how governments value the sector and its broader long-term outcomes, with researchers recommending ways the industry can better document these legacies. The report is a compendium of the Joint Meetings Industry Council Case Studies hosted right here on The Iceberg. From Meetings International…

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UK Tourism Deal to Grow Business Events

The UK’s first-ever tourism sector deal is set to deliver a focussed new government strategy to grow the country’s conferences and meetings. It has created plans for identifying business events it might support, with separate criteria for attracting events to the UK, growing existing meetings and creating new ones. From Meetings & Incentive Travel…

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The Meetings Show Reports Best Numbers

The Meetings Show has reported best-ever exhibitor stand sales figures and the highest number of pre-scheduled appointments in its seven year history. The event kicked off with a conference attended by 350 hosted buyers. Overall revenue has increased by 20 percent year-on-year, with an 18 percent rise in international exhibitors. From Meetings & Incentive Travel…

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AIPC, ICCA and UFI Form Global Alliance

Iceberg partners AIPC (the International Association of Convention Centres), together with ICCA (the International Congress and Convention Association) and UFI (the Global Association of the Exhibition Industry) have formed an alliance to collaborate on delivering comprehensive benefits to their respective members. Educational content, research, standards and advocacy will be the focus. From Meetings & Incentive Travel…

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UK Delegates Spent £20bn During 2018

An estimated £20 billion of direct expenditure was generated by event delegates across UK venues and wider in 2018, according to the latest UK Conference and Meeting Survey. The figure is up from £18.1 billion in 2017. The overall number of events held in 2018 was the highest in recent years. From Meetings & Incentive Travel…

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Sheffield City Hall Hosts Child Knee Congress

Sheffield has welcomed over 200 international delegates to the first ever International Child and Adolescent Knee Congress. The two-day meeting was organised by local ambassadors and orthopaedic surgeons Nick Nicolaou and Fazal Ali. Delivering about £250,000 in economic impact to the city, the event is set to remain in Sheffield long-term. From Association Meetings International…

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