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ESTRO: Engagement Projects Rewrite the Rules of the RFP

Congress organisers at ESTRO, the European Society for Radiotherapy and Oncology, are requiring host destinations bidding for their events to help them connect with local communities and create lasting legacies in cancer care. They are doing so through the running of so-called “engagement projects”. Ideas for such initiatives, typically with stakeholder involvement from cancer specialists,…

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Sustainability: COP25, Brexit, Greta Thunberg and the UN SDGs

Sustainability is high on the events industry agenda. COP25’s Events Industry Council panel discussed vegan menus, recyclable cups and refillable bottles. Britain’s Brexit is shaking up supply chains and may encourage local sourcing. Iceberg partner Positive Impact is engaging the industry in the UN’s Sustainable Development Goals. From Meetings & Incentive Travel…

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World Hospital at Home Congress Held

400 participants from 40 countries have gathered in Madrid for the World Hospital at Home Congress, the first event of its kind. Dr. Bruce Allen Leff, the event co-chair, said: “We talked a lot about the HaH community that this meeting has helped to build, but with this congress, we became a tribe”. From PCMA…

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Association Versus PCO Origination: Choosing Your Meeting Tribe

Big association conferences are often regarded as being at the very centre of the events universe, with long lead times and high returns, both in prestige and legacy. But professional congress organisers also create original events, like Kenes Group’s recent and “tribal” World Hospital at Home Congress (pictured). From editor’s blog at Association Meetings International…

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Spanish Eyes: Bringing Home the Bacon

All good destination management companies have a tale or three about how far they have gone in serving their clients’ very specific needs. From Girona to Madrid, here’s an eye-watering tale of a DMC willing to go the extra mile to bring home the bacon. Warning: not for the squeamish! From editor’s blog at Association Meetings International…

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Madrid Officially Joins BestCities Global Alliance

As previewed by The Iceberg back in January, BestCities Global Alliance – an Iceberg partner – has now officially added Madrid to its roster of eleven other cities. The Madrid Convention Bureau is the first destination to go through BestCities’ revised quality management system. Events recently hosted by the Spanish capital include the World Petroleum Congress. From Meetings & Conventions…

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