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BestCities Global Alliance has just celebrated twenty-one years since its founding. Managing Director Lesley Williams reflects upon the Iceberg partner’s past and future, and upon the role collaboration has played in the journey. She also pays tribute to the BestCities’ member destinations and to more recently formed alliances. From BestCities Global Alliance…
Madrid Convention Bureau’s development of legacy projects includes collaborations with EMS, the European Emergency Medical Services Congress, setting up first aid training stations for the citizens of Spain’s capital. Now comes the European Society for Radiotherapy and Oncology, whose ESTRO 2021 bidding process was focussed all around legacy impact. From Boardroom…
Alessandro Cortese leads ESTRO (European Society for Radiotherapy and Oncology) and has put a new notion at the centre of his meeting strategy: local legacy, or how much the hosting city will benefit from the event, measured by improvements in health. Here he discusses what could be the model of the future. From Eventoplus…
Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…
A new report names London the “intellectual capital” of the world. The study ranks destinations by the number of international association board members living in them. But the UK capital could attract more meetings by better “harnessing” its potential conference ambassadors. The report is from Iceberg partner GainingEdge. From Association Meetings International…
This autumn the Global Forum of Iceberg partner BestCities Global Alliance returns in Madrid. Other major congresses are also heading to the Spanish capital, including World Blindness Summit, the European Society for Radiotherapy and Oncology and the Spanish Society of Stomatological Prosthesis. All are committed to leaving legacies. From BestCities Global Alliance…
The 2020 Global Forum of Iceberg partner BestCities Global Alliance has been held, mixing physical and digital elements to create a unique hybrid event for over 128 delegates around the world. The meeting saw the launching of BestCities Global Forum Madrid 2021, anticipated since its postponement this year. From Meetings International…
The Global Forum is the ideal opportunity for decision-makers considering hosting an event in a BestCities’ destination, to meet all the partner cities and meeting planners in one stunning location. Participating associations will return home with a tangible tool to use in the formation of future strategies for their associations. The tool can after Global…
IFEMA, the consortium behind Spain’s largest exhibition complex Feria de Madrid, wants to reopen in September and host over 60 events in the last four months of the year. After use as an emergency hospital during the crisis peak, the fairground aims to host the events postponed as a result. From Association Meetings International…
In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…
The conscription of venues as field hospitals can be seen as one of the grimmer aspects of the COVID-19 crisis, but can also foster optimism and hope. Ana Carrazon, Congress Sales and Logistics Expert at IFEMA Feria de Madrid, has been working as a volunteer at the IFEMA Hospital. From Association Meetings International…
Emergency hospital beds to serve a total of 1,200 patients have now all been installed in New York City at the Javits Convention Center. The units built across the main exhibition floor were constructed to relieve the pressure on New York City hospitals overwhelmed by COVID-19 cases. Venues elsewhere are also being readied. From PCMA…
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