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Sherrif Karamat, CAE, is President and CEO of PCMA and CEMA, the world’s largest community for business events strategists, providing education, networking, and market intelligence for the global business events community. Karamat leads the vision, mission and promise for PCMA’s global family of brands. He is a prominent business architect, enabling communities to become a…
PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered…
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Deanna Varga, CEO & Founder of Mayvin Global, has published a series of three follow-up White Papers to her COVID and Association Toolkit papers for association leaders. The overall theme is Mission and Margin, with three strategic areas of attention: Financial Sustainability, Mitigating Risk and Innovating for Growth. Varga notes that associations frequently struggle to…
From Northstar Meetings Group: The April 2025 Northstar/Cvent Incentive PULSE Survey reveals some major shifts and challenges for incentive travel programs. Optimism levels for incentive travel have dropped dramatically in the past six months. Nearly half of planners say their programs have been negatively affected by recent changes in government, social and economic policies. Business…
According to the results of a recent Cvent survey, while 87 per cent of event professionals are more confident in using AI-generated content, 85 per cent believe their audiences are growing increasingly sceptical of whether content is genuinely created by humans and whether information is accurate.
Lena Miranda, CEO of Linköping Science Park in Sweden and board member of the International Association of Science Parks & Areas of Innovation makes the case for events that bring together professionals from life sciences, technology, academia, healthcare and investment, and why destinations need to strategically partner with science parks in their cities and regions.
Planners are confronting a broader and more complex risk landscape, from violence and cyberattacks to fraud and workplace safety gaps. In response, a coalition of industry associations is working to revive and expand a security initiative designed to help convention centres, trade shows, and meeting organisers better prepare for a widening range of risks.
AMI’s James Lancaster urges caution when making all-inclusive economic expenditure claims that collate such items as flights and accommodation as well as meetings-specific spend. Instead, our arguments have a better chance of influencing policymakers if we focus on the societal value generated, and frame our industry as an enabler of other sectors’ activity.
Destinations International (DI) has announced an expanded organisational commitment to advocacy and destination policy aligned with its newly launched Advocacy & Action Strategic Roadmap. The initiative reinforces DI’s vision of positioning destination organisations as essential leaders in advancing community vitality, economic growth and long-term destination resilience.
David Adler, GatheringPoint.News, explains why big investors have decided the most valuable asset in an artificial age is a room of people who showed up, and have spent US$5 billion in five weeks to prove it. The events business has become a veracity business, and veracity is in short supply in the age of AI.
ICCA CEO Dr Senthil Gopinath argues that business events leaders must move beyond operational excellence and embrace advocacy. Sitting at the policy table is not about politics; it is about partnership. It is about ensuring that those who shape the rules understand the real value we deliver.
ECA’s Tommy Goodwin argues that events bringing together policymakers, business leaders, media and lobbyists to discuss key issues offer far more transparent platforms than other forms of policy influencing activity. He encourages more media companies to embrace the importance of high-quality events as part of their respective journalistic missions.
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