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From Incentive Travel Index: A joint initiative of the Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Index (ITI) is the business events industry’s most authoritative study of the global incentive travel market and its impact on corporations, agencies and the supply chain in destinations. The Index is undertaken…
From yahoo!finance: The corporate event market is growing due to the increasing demand for experiential marketing and brand-building activities, driven by companies looking to engage stakeholders and enhance customer experiences. Additionally, advancements in event technology, such as virtual and hybrid formats, are expanding the market’s reach and reducing logistical barriers.
From Conference & Meetings World: 74% of events professionals are optimistic about the health of the industry, according to the American Express Global Business Travel (Amex GBT) Meetings & Events 2025 forecast. To gather results, the report surveyed over 500 meetings and events professionals worldwide. Although the outlook is still positive, 74% optimism actually marks…
Today, the Events Industry Council (EIC), the global voice of the business events industry, released its quarterly Global Events Barometer for Q2 2024. The numbers reflect positive momentum for the global business events industry in almost every region around the world. In 2024 Q2, the hotel group room nights index increased to 106. This represents…
From Forbes: A new study promises a positive outlook for the meetings and events industry next year. American Express Global Business Travel (Amex GBT) published its 14th annual Global Meetings and Events Forecast to provide a look ahead to the coming year. The forecast is based on a combination of interviews with industry experts and…
From M&IT: There has been notable growth in budget stability and economic impact for business events across developed regions, according to the Global Destination Report 2024. Commissioned by The Business of Events, this year’s report has again been produced in collaboration with SFA Connect, ICC Belfast, and IBTM World, with a focus on insights from…
From Conference & Meetings World: Can business events play a role in helping to tackle global issues like over-tourism? This is one of the topics to be discussed at this month’s IBTM World Forum for Advocacy, in partnership with The Business of Events. Eloísa Urrutia (pictured), head of global sustainability, meetings & events at American…
From M&IT: The IBTM World Forum for Advocacy promises to be a crucial moment for the industry, according to Martin Fullard, director, The Business of Events. In an industry that contributes over US$1.6 trillion to the global economy, the true value of business events extends far beyond the staggering financial statistics. A preview of The…
From UN Tourism: Tourism has committed to embrace its unique role as a pillar of peace and understanding. On World Tourism Day 2024, UN Tourism brought sector leaders from every global region together around a common vision and commitment to building a “peace-sensitive sector”, recognizing its potential to build bridges and foster understanding. The official…
The torrent of business event cancellations precipitated by the coronavirus crisis has seen planners all over the world examining the small print of their insurance contracts. Indeed many have had to reassess their entire approach to purchasing coverage. Terry Waller is Managing Director of event insurance specialist Arc International. In this Iceberg exclusive video, Waller…
When tourist visitors to a city greatly outnumber the resident population, it’s not hard to understand locals feeling crowded, some to the point of revolt. But is overtourism an issue for the meetings industry? What have selfie-stick wielding hordes that descend seasonally on top destinations have to do with business events? From PCMA…
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