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The process of designing and executing a seamless event is an art, but tracking and analysing all the metrics is definitely a science. The formula for success can vary from group to group, but there are some universal metrics that most planners should focus on — ones that go beyond total attendance and satisfaction scores.
Why does The Iceberg consider the just-released IMEX White Paper, “Place Leadership and the Business Events Sector”, to be so important? In almost four decades of monitoring and supporting this sector, The Iceberg Curator, Martin Sirk, has reviewed hundreds of research reports, policy documents, and thought-leadership papers, yet he notes that “few match this paper’s…
PCMA’s newly released report provides in-depth analysis of the trends, market dynamics, innovation priorities, and stakeholder perspectives shaping one of the world’s fastest-evolving sectors. Combining sector intelligence, community insights, and practical implementation tools, the report equips event professionals, destinations, and suppliers with actionable strategies to make more informed business and event decisions.
From Boardroom: Sven Bossu, CEO of AIPC, unpacks the complexities and challenges of advocacy within the meetings industry. Drawing from first-hand experience and real-world examples, he explores why a structured, consistent approach is essential to making the industry’s voice heard—especially at the policy level.
Hip replacements in Africa, domestic violence abatement in Mongolia, autism inclusivity, First People’s engagement, public health structural transformation – the wide-ranging case studies highlighted in this Boardroom article have one thing in common: a shift from “recognising” the impact of events, to partnerships between organisers and destinations that plan for positive outcomes and long-term legacy.
Naomi Smith explores what events are revealing about association leadership this year in places where strategy becomes visible: association events. Naomi is joined by Ariane Brusselmans, Senior Nonprofit Executive and Director of Conferences at the International AIDS Society, and Professor Peter Van Daele, Secretary General of the International Union of Radio Science.
International association meetings can find themselves in the frontline when geopolitical conflicts erupt. This Boardroom feature by Pamela Wilton explores the implications of key risk factors, illustrates why associations can no longer argue that they are “apolitical by nature”, and outlines how to build a geopolitical resilience framework.
The latest annual Hall of Leaders honourees have been announced by the Events Industry Council, including international event-impact advocates WeeMin Ong from Marina Bay Sands in Singapore and Kit Lykketoft from Wonderful Copenhagen Convention Bureau. The six inductees will be honoured at a ceremony held alongside IMEX America in Las Vegas on 12 October.
Every year, AIPC, in collaboration with Access Intelligence, conducts its Annual Member Survey to track the trends shaping the global convention centre industry. Covering industry outlook, business strategies, client expectations, technology, sustainability and workforce development, the 2026 survey gathered responses from 67 convention centres, providing valuable insights into the opportunities and challenges facing our sector.
SFA Connect, specialists in lead generation and strategic matchmaking in the business events industry, have reviewed over 60 research projects they have conducted over the last decade to identify key evolutionary changes to destination event attraction strategies. Where the focus was previously on identifying bidding opportunities, DMOs are now adopting more sophisticated destination policy-supporting models.
Net Zero Carbon Events (NZCE) has appointed sustainability specialist Johanna Fuhlendorf as its new Programme Director, marking a significant milestone in the evolution of the global initiative as it enters its next phase of development. The appointment is the first dedicated leadership role created specifically for NZCE since its launch in 2021. From Headquarters Magazine…
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