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What the DestinationNEXT Study Tells Us About Event Impact

Gary Grimmer argues that developing a value proposition around event impacts is the most strategic issue facing both destination promoters and events organisers. If we measure and report impacts effectively using multi-dimensional KPIs that communicate the industry’s full economic, social and environmental value, we’re going to be part of a more successful and sustainable industry.

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Destinations International 2025 Futures Study: Turning Data and Insights into Actionable Foresight

Destinations International’s Jane Cunningham and MMGY NextFactor’s Managing Director Cassandra Gilbertson discuss the ways in which DI’s latest biennial study will shape the policy priorities and primary challenges facing destination organisations worldwide over the coming years. A huge shift in business models and strategic responsibilities has been taking place over the last decade, moving from…

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Skift Meetings Megatrends 2026

Skift’s latest report highlights persistent uncertainty, talent gaps, condensed timeframes and rising costs, along with the impact of AI, political polarisation and the increasing prevalence of “micro events”. Lots of strategic issues are covered in this thought-provoking report, with clear insights on how to deal with the forces defining the year ahead.

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5 Deals in 24 Hours: What’s Behind the Surge in Events M&A?

From Skift Meetings: A flurry of late-year dealmaking shows growing confidence in the events sector, even as geopolitical and economic uncertainty lingers. Investors see a fragmented industry ripe for consolidation. The events industry rarely sees a day like this. Five major deals were announced in a 24-hour window – activity that signals renewed confidence across…

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Events Are Growing Up

Gathering Point’s David Adler argues that the more artificial the world becomes, the more essential real gatherings are to our collective survival. What we once called “events” has grown into something much bigger: the Gathering Economy: You can sense this maturity most clearly in the way audiences behave. The dependable six-month registration curve is gone…

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Registration for Research Centre of Future Meeting Studies

The German Convention Bureau is looking to recruit 40 “research fellows” to participate in the first study in a series of research projects exploring the future evolution of business events, and is especially interested to hear from international meeting owners and organisers. Deadline for sign up is 28 February 2026. More details here…

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ICCA and Destination Canada Release Sustainability Survey Report

ICCA and Destination Canada have unveiled The State of Sustainability in Associations Report, revealing that while global associations increasingly value sustainability, many still struggle to turn commitment into measurable action. According to the study, 66% of international associations rate sustainability as very or extremely important, up from 60% in 2023, but consistent implementation remains elusive.

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Incredible Impacts Programme Helps International Papillomavirus Society Increase Its Societal Impact

IPVC won the Incredible Impacts Programme Seed Grant for its advocacy and engagement programmes at IPVC 2024 in Edinburgh, resulting in a nationwide HPV information hub reaching thousands of people across Scotland, involving over 1,200 students in educational workshops, and embedding HPV education into numerous academic and community programmes. Now this initiative will extend into…

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Incredible Impacts Programme Illustrates the Importance of Designing Intentional Outcomes

Hip replacements in Africa, domestic violence abatement in Mongolia, autism inclusivity, First People’s engagement, public health structural transformation – the wide-ranging case studies highlighted in this Boardroom article have one thing in common: a shift from “recognising” the impact of events, to partnerships between organisers and destinations that proactively plan for positive outcomes and long-term…

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“Performative Collaborations Are Getting Us Nowhere…”

AMI Editor James Lancaster re-ignites the ever-contentious debate about whether there are too many business events industry associations, which he argues has lead to an even greater number of less-than-effective partnerships and joint advocacy initiatives. Are we suffering from too much “talk-the-talk” and not enough “walk-the-walk”!

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