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Associations and the SDGs: A Framework for Legacy

Iceberg partner European Cities Marketing has just staged its International Conference and General Assembly in Hamburg, rebranding during the event as the City Destinations Alliance. Visit Flanders and #Meet4impact presented a legacy collaboration there, and the latter’s Geneviève Leclerc now explains how the SDGs make a great framework around which to anchor the legacy of association meetings….

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Leveraging Intellectual Capital – The Second Edition

Global convention sector consulting firm GainingEdge has launched its second annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations that…

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Global Exhibitions Day Marked Across Globe

The seventh edition of GED (Global Exhibitions Day) on 1st June 2022 celebrated the manner exhibitions and face-to-face business events drive the global economy. GED this year focused on facilitating growth and recovery, and was marked by the Messe Frankfurt team during IMEX (pictured), amongst many others. From Exhibition World…

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Sustainability Study Maps Greener Travel

New GBTA (Global Business Travel Association) research has collected industry and external stakeholder insights to benchmark perceptions, priorities and actionable opportunity for more sustainable business travel. Barriers to making business travel more sustainable include higher costs, limited data, and lack of access to information. From Meetings International…

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Healthcare Meetings Beyond COVID-19: A Medical Examination

There is no denying events have changed because of the pandemic, as have the wants and needs of both organisers and attendees within the healthcare space. So, what are the key changes, and the trends we are seeing in terms of the way that the industry approaches them? From Meetings & Incentive Travel…

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Gen Z Renews the Call: The Imperative to Hold Regenerative Events

There is a huge disconnect between “sustainability” and what it will take for real change. Generation Z is passionate about reversing the climate crisis through individual means. This shift of mindset was also the topic of a past report for business events, The Regenerative Revolution, published by Iceberg partner IMEX Group and Marriott International. From PCMA…

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Old and New Normal: Sector State of Play After the Pandemic

In the heat of the pandemic, meeting tech evangelists were hailing the switch to virtual as a transformational moment, rather than a practical necessity. It was always odds on that most would return to meeting in person once the worst was over. So, is the new normal the same old normal? From Association Meetings International…

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Redefining Incentives: Slow Pace, Short-Haul Motivational Travel

Fresh off the back of taking her first incentive trip since the start of the pandemic, agency Eventful’s Head of Incentives Holly Mills shares the changes she has witnessed in the industry and the trends that are going to shape the future of the category, including replacing that word “incentive”. From Meetings & Incentive Travel…

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Global Exhibition Barometer 28th Edition (February 2022)

Welcome to the 28th edition of the UFI Global Exhibition Barometer survey. This study is based on a global survey conducted in January 2022. It represents up-to-date information on the status and outlook of the global exhibition industry, as well as on 29 specific markets. UFI launched the barometer on the back of a global…

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