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Mind-to-Mind Can Deliver More Impact than Face-to-Face

With the German Convention Bureau now a partner of The Iceberg, here is the first of several opinions from Managing Director Matthias Schultze. He argues it is time to move beyond the term “face-to-face” and to describe next level business and professional events – and their impacts and outcomes – more accurately as “mind-to-mind” meetings. From the German Convention Bureau…

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Breaking Down Walls: Next Gen Business Events Redefine Legacy

PCMA’s Convening Leaders, the world leading educational conference for business event strategists, selected the “organised bohemia” of Austin, Texas, for its 2017 edition. The event is renowned for challenging the established best practice of event design and joins other revolutionaries including South by Southwest (SXSW) in Austin, C2Montreal, TEDex in Longbeach, and Falling Walls in Berlin  – which have all re-shaped the content and community…

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5 Key Lessons from Convention Industry CEOs

From Convening Leaders 2017 in Austin, Texas, here are views on the correct way to approach the sector from three convention industry chiefs: Chris Cahill, CEO of Luxury Brands, Accor Hotels, Matt Sanderson, President & CEO of SmithBucklin and Joseph Popolo, CEO of Freeman. From PCMA… 5 Key Lessons from Convention Industry CEOs  

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