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Best Go Al Fresco: The Neglected Value of Meeting Outside

The glorious weather we are now enjoying cannot have escaped your attention. Simply being outdoors is healthy for both body and mind. But do event professionals forget sometimes the basic pleasures and benefits of getting out of the office? One Iceberg partner wants to take things outside. From editor’s blog at Meetpie.com…

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Greener Coffee… or Enjoying Caffeine with Less Carbon

Coffee in copious quantity sustains much of the meetings industry. Yet disposable coffee cups are in of themselves a major sustainability issue. As the sector aims to reduce its carbon footprint, one organiser successfully avoided the mountains of cups often left behind at events, while also helping fund clean water projects around the world. From PCMA…

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Making the Business Case for Holding Sustainable Events

Holding sustainable events can be hard work, and involve a variety of quite different challenges. The Vice President of Marketing for Oracle, Paul Salinger, discussed how to navigate the business aspects of sustainability during the Sustainable Brands 2018 conference recently held in Vancouver. Here are the four takeaways of his session. From PCMA Convene…

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Association Meetings Getting Smaller, Says Statistics Report

As the Iceberg’s Opinions section has already noted, the 2017 ICCA Statistics Report has revealed that association meetings continue to decrease in size. It also shows that cities holding the most association meetings in 2017, like top-placed Barcelona, were also those holding the largest. And the total number of association meetings is growing. From Association Meetings International…

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Destinations International Inducts Four into Hall of Fame

Destinations International has announced that four former events industry chiefs will be inducted this year into its Hall of Fame. The lucky honorees are Anja Loetscher of the Geneva Convention Bureau (pictured), Marian Holt McLain of the San Jose CVB, William Peeper of Visit Orlando and Deborah Sexton of PCMA. From Meetings & Conventions…

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Transforming Events: Seven Fears to Face

Fear has been described by the acronym False Expectations Appearing Real. Change is often accompanied by it, so here’s a look at seven fears that come up with big changes to meetings, conferences and trade shows. Can we can flip those fears around and think about transformation in a whole new light? From PCMA Convene…

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Sustainable Meetings: Six Areas to Shine a Light Upon

With an ever-increasing focus on the environment and growing demand for sustainable practice, green event and conference planning is now an established trend within the global meetings industry. Here are six areas to consider for a greener approach: the venue, carbon offsetting, the accommodation, the catering, technology and lighting, and the materials used. From the Event…

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Incentive Travel Industry Index: Survey Opens for Submissions

The Society for Incentive Travel Excellence, Incentive Research Foundation and Financial & Insurance Conference Professionals have now opened up submissions for their new joint survey of the incentive travel sector. The resulting crowdsourced evidence-based study will provide insights into the current and future direction of incentives. From SoolNua’s Pádraic Gilligan at Padraicino…

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Vegetarian and Pescatarian Meetings: The Sustainability Question

In the GDS-Index white paper The Iceberg just published in Research, Finland’s Visit Espoo is committing to serve only locally-produced vegetarian food and sustainable fish to association delegates. Would you ever serve only vegetables and fish to your event attendees? Would they accept such a proposal? From editor’s blog at Association Meetings International…

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Medical Meetings Under the Microscope: Part II

Medical meeting organisers at the PCMA Education Conference also got a behind-the-scenes look at how the Cleveland Clinic is now reshaping the future of both patient care and medical education. David McMillin reports from the visit and offer his five takeaways, including the power art can play, especially one “amazing Iceberg”. From PCMA Convene…

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Medical Meetings Under the Microscope: Part I

The Huntington Convention Center of Cleveland also hosted the recent PCMA Education Conference. The event included a focus on medical meetings. Convene Editor-in-Chief Michelle Russell took time out from the floor to put the evolution of the sector under the microscope with Robert Heard of the American College of Emergency Physicians. From PCMA…

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