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Emerging Opportunities in a Transformative Events Landscape

By Matthias Schultze, Managing Director, German Convention Bureau: How Business Events Can Adapt to Megatrends and Unlock Future Business Potential Business events remain vital arenas for innovation and strategic dialogue. Yet, in a rapidly changing world shaped by technological, societal and environmental shifts, these platforms are undergoing transformation themselves. In its most recent research phase,…

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What’s Going on in the Audiovisual World? Sustainability Reflections from Prolight + Sound 2025

From Global Destination Sustainability Movement, by Guy Bigwood: I am just back from participating at Prolight + Sound – one of the world’s most important entertainment tech shows all about audiovisuals (AV), sounds, lighting, and more. Organised by and at Messe Frankfurt, Mira Wölfel, the Director of Prolight + Sound, kindly invited me to deliver…

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Heike Mahmoud

Chief Operating Officer, Estrel Berlin

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Heike Mahmoud has been Chief Operating Officer (COO) and authorized signatory at Estrel Berlin, Europe’s largest hotel, congress and entertainment complex with over 1,000 hotel rooms and 30,000 sqm of event space, since August 2024. She is responsible for the operational business of Estrel Berlin and the marketing of the new Estrel Tower, the first…

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Come Hug an American @ IMEX!

IMEX CEO and Iceberg Trustee, Carina Bauer, sets the scene for what will be a barometer of market sentiment in light of geopolitics. Filmed at AIME 2025 in Melbourne, much water has passed under the Yarra River bridge since. Nevertheless, Bauer reflects the ability of the sector to maintain its positivity. The theme of the…

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How to Engage Young Professionals: The EANM Example

From Boardroom: As medical associations seek to ensure long-term engagement and professional development, the European Association of Nuclear Medicine (EANM) has successfully redefined young professional involvement. At the EANM’24 congress in Hamburg (October 2024), a series of targeted initiatives helped bridge the gap between early-career professionals and the broader nuclear medicine community, providing structured opportunities…

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IMEX Frankfurt 2024 Sustainable Event Report

Working in the events industry, whether you’re an organizer or a supplier, the pressure’s on to make your events more sustainable. That’s why we’ve consolidated our planet-friendly practices at IMEX Frankfurt into one report—saving you time, energy and resources (and so you can benefit from our 20-plus years of learning and practicing). The report’s rich…

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Berlin Offers Recovery Relaunch Programme

The German capital has launched initiatives to help the recovery of business events, conferences and trade shows. The city’s Relaunch Programme will include marketing campaigns, a MICE Acquisition Task Force, international customer event BESTIVAL 2022 and the extension of the Berlin Congress Fund, as well as other plans over two years. From Association Meetings International…

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Hattendorf Leaves UFI on Top of the World

Hattendorf signs off – for now: From the IBTM Forum for Advocacy in Barcelona to his final edition as chief executive of the UFI Annual Congress held in Cologne, Kai Hattendorf shares his reflections on ten years at the global exhibitions industry association helm, seven of which featured as a board member of the Joint…

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