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15 September 2026

Convene 4 Climate 2026, Lisbon, Portugal

Convene 4 Climate (C4C) is a global platform and movement aimed at accelerating the transition of the Business Events Industry (BEI) towards sustainability and regeneration. A collaborative initiative born in 2024 between PCMA in collaboration with The Strategic Alliance of National Convention Bureaux of Europe (SANCBE), C4C has taken a structured, action-oriented approach, stimulating cross-sector…

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A First Look at IMEX Frankfurt Education Program

From Boardroom: The first details of the IMEX Frankfurt education program reveal a learning lineup designed to meet the industry exactly where it is today—and where it’s poised to thrive in the future. The program is rooted in real-world examples and shaped by the here and now, as IMEX’s Head of Programming explains…

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The Economic Impact of Fira de Barcelona’s Activity Exceeds €6.1bn

A study by the Barcelona Institute of Economics reveals that Fira de Barcelona generates over 49,000 jobs, contributes a GVA of €2.96bn (≈1% of Catalonia’s GDP), and produces an annual economic impact exceeding €6.1bn, with growth of 28% in the last five years, mainly in commerce, hospitality, transport, and local industry. From Meetings International…

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Multidisciplinary Medical Collaboration Suggests Future Direction for Other Association Meetings

The “ESID EHA SIOPE Focused Symposium 2025” started a new chapter in collaborative thinking for these three European associations. As more and more associations find themselves dealing with complex issues that are relevant to the Missions and expertise of other associations, this excellent case study helps understand not only why such collaboration is valuable, but…

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England’s Secret Weapon for Winning Global Events? Its Brainpower

The launch of the MeetEngland Impact Network at Sheffield’s Cutlers’ revealed why intellectual capital is one of England’s biggest advantages on the international business events stage. It was a genuinely significant industry moment — not just another announcement, but the start of something that could reshape England’s global competitiveness. From M&IT…

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Olympics Fuel Optimism as Top European Event Agencies Eye Strong 2026

As the Milano Cortina 2026 Winter Olympics approach the final stretch, they are not just inspiring a world of aspiring athletes; they are also a key driver of revenue and a factor lifting projections for European event agencies. Executives at four major European event agencies told Skift Meetings they’re planning for a strong year ahead…

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Leading Europe’s Visitor Economy: Reputation, Community Trust & Global Competitiveness

European city destination leaders gathered in Barcelona in February for the 19th CityDNA CEO Meeting. Hosting the meeting in Barcelona was symbolic – few cities have more visibly navigated the political, social and structural pressures surrounding urban tourism. European destination CEOs addressed a central reality: the role of the Destination Management Organisation has fundamentally evolved.

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Healthcare Professionals Want Interaction, Not Just Talking Heads

Medical meeting planners need to shift their strategies to meet the preferences of younger attendees, according to new joint research of 251 healthcare professionals (HCPs) across the U.S. and Western Europe by Emota and the International Pharmaceutical Congress Advisory Association (IPCAA). From Skift Meetings…

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From Bar Tabs to Billions: A Modest Plea for Perspective

Soolnua co-founder Padraic Gilligan demonstrates how to effectively counter negative press stories by unapologetically hammering home economic multiplier facts and figures, and illuminating the bigger picture behind the cost and style of doing business in the business events or tourism sectors. From Padraicino…

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Driving Real Social Impact by Co-creating a Theory of Change

From Centre for Events & Festivals (CEF): Flanders outlines key steps within their strategic approach to the delivery and measurement of event-driven positive impacts on the local community and wider society. Most events still rely on economic metrics, ignoring the harder-to-measure but vital social outcomes. Flanders’ approach embeds social impact into event planning through co-creation…

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A German Perspective on Global Event Trends in 2026

VOK DAMS, one of Germany’s top (and globally-operating) corporate event organising companies, predicts the biggest trends for the coming year. Events will become even more strategically important in companies’ marketing and communication mixes, as the attention economy and community-building challenges become central concerns of companies both large and small.

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