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From Bar Tabs to Billions: A Modest Plea for Perspective

Soolnua co-founder Padraic Gilligan demonstrates how to effectively counter negative press stories by unapologetically hammering home economic multiplier facts and figures, and illuminating the bigger picture behind the cost and style of doing business in the business events or tourism sectors. From Padraicino…

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Driving Real Social Impact by Co-creating a Theory of Change

From Centre for Events & Festivals (CEF): Flanders outlines key steps within their strategic approach to the delivery and measurement of event-driven positive impacts on the local community and wider society. Most events still rely on economic metrics, ignoring the harder-to-measure but vital social outcomes. Flanders’ approach embeds social impact into event planning through co-creation…

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17 November 2026

IBTM World 2026, Barcelona, Spain

Step into the global hub of the events community. IBTM World is where connections spark ideas, collaborations fuel transformation, and the business events industry shapes what’s next. Three days in Barcelona to meet, share, learn — and move the world forward. Meet 2,500 destinations, hotels, event tech providers, and suppliers from 150+ countries…

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17 May 2026

AIPC Sales and Marketing Summit 2026, Frankfurt, Germany

Participants gain insights into current issues, industry trends, and key customer perspectives, setting the stage for intense competition on the IMEX show floor. The Summit creates a global forum to assess key market challenges and develop innovative strategies, bringing together over 50 senior-level convention centre executives, client representatives, and marketing specialists.

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A German Perspective on Global Event Trends in 2026

VOK DAMS, one of Germany’s top (and globally-operating) corporate event organising companies, predicts the biggest trends for the coming year. Events will become even more strategically important in companies’ marketing and communication mixes, as the attention economy and community-building challenges become central concerns of companies both large and small.

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17 May 2026

AIPC Sales and Marketing Summit 2026, Frankfurt, Germany

Participants gain insights into current issues, industry trends, and key customer perspectives, setting the stage for intense competition on the IMEX show floor. The Summit creates a global forum to assess key market challenges and develop innovative strategies, bringing together over 50 senior-level convention centre executives, client representatives, and marketing specialists.

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The PCO as Event Impact Orchestrator

IAPCO President Sissi Lignou calls for International healthcare conferences to be designed with the experiences of the end-beneficiaries of the conference theme as the central messaging. The PCO plays a critical role in bringing together all voices – destination representatives, event owners, delegates, speakers – to promote these key messages about impact and value created.

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19 November 2026

AIPC’s Operational Excellence Summit 2026, Barcelona, Spain

The AIPC Operational Excellence Summit offers a high-level yet highly practical forum for convention centre professionals navigating increasing operational complexity, rapid technological change, and rising expectations around sustainability, security and customer experience. Designed as a hands-on, peer-driven event, the Summit focuses on what truly matters behind the scenes: how to deliver complex events smoothly, safely…

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A New Strategy: How Do We Make Our Citizens Healthier and Happy?

VisitScotland’s Rory Archibald outlines the ambitious thinking behind Scotland’s new business events strategy: deep conversations with association clients to understand what knowledge is being generated and exchanged, long-term data-gathering plan, fast and flexible integration of past mistakes, strong alignment with policy goals for Scotland and its aspirations for citizens’ wellbeing.

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Business Events Shouldn’t Be Kept in a Silo

Prof Greg Clark summarises the key points from his keynote presentation to the 2025 ICCA Congress. We are living through a “century of cities”, as we head towards peak projected global population in the year 2080, with over 1600 cities currently having a population of over 1 million, a six-fold increase in 50 years. In…

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ESAE Predicts a Less Transactional Future for Association Meeting Strategies

For the fourth year in a row, ESAE (European Society of Association Executives) curated and organised IBTM World’s Association Leadership Forum in Barcelona last November. International and European association leaders explored ways to design their meetings strategy in a less transactional way, and instead to use these events to drive forward the Mission and Vision…

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