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Loren Christie

Managing Director, BestCities

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Loren Christie brings more than 25 years of experience in Tourism & Hospitality to his role as Managing Director of the BestCities Global Alliance. He held various leadership positions with Starwood Hotels & Resorts during his 17 year career with them including Director of Sales for International Congress, Business Transient and Leisure Sales at the…

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Geneviève Leclerc

Co-founder, #MEET4IMPACT

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Geneviève is a Canadian industry professional based in Montreal. She has 26 years of experience in congress management and consultancy services for national and international associations and has managed international events in over 20 countries. Geneviève has been active at elevating the industry’s capacity in sustainability and value creation since 2006, when she was an…

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Anna Look

Founder, Look Ahead Consulting

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Anna is a business event and tourism professional with European and Canadian expertise. She studied for her career at the University of Brighton in the UK and subsequently worked for international tour operators Thomas Cook and Cosmosair group before emigrating to Canada in 2005. British Columbia was her home for the first eight years, honing…

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Events Expected to Generate up to $122m for the Canadian Economy

Destination Canada’s multimillion-dollar International Convention Attraction Fund (ICAF), launched in March 2024, has already supported 21 successful bids made by Canadian Destination Marketing Organizations (DMOs) to host high-value major international conferences. Created and administered by Destination Canada, and funded by the Government of Canada, the ICAF is a vital component of Destination Canada’s strategy to…

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Virginie De Visscher

Executive Director, Business Events, Destination Canada

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Having lived and worked in Asia, Africa and Europe before moving to Canada in 2010, Virginie is the Senior Director of Business Development – Economic Sectors for Destination Canada Business Events (DCBE), Virginie is responsible for leading the development and implementation of DCBE’s global economic sector strategy and team to increase overnight visitations to Canada…

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Paul Vallee

Executive Consultant, GainingEdge

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Paul is Executive Consultant with GainingEdge, an international leader in meetings, conventions and business events consulting and management. Paul has provided advice on assignments in Canada, the United States, Denmark, Brazil, Colombia, Puerto Rico, Aruba, Panama, and Thailand, and has been an invited speaker in Asia, Europe, North America and South America. Through GainingEdge, Paul…

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Greg Newton

Executive Vice President, Conventions, Events & General Manager – BMO Centre, Calgary Exhibition and Stampede Limited

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Born in Toronto, Canada, Greg has divided his life between living in Calgary, Toronto and Ottawa. More than 25 years in the hospitality industry, Greg has spent time in Management of a high-end independent mountain resort property (The Rimrock Resort), Hyatt Hotels and the Intercontinental group before moving over to convention centres. Greg had the…

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Fighting Zoom Fatigue: Taking Your Meeting Out on the Tiles

The Netherlands Tourism Board recently hosted a meeting called “Dis-Connect”. Association, venue and destination professionals joined a virtual workshop staged live at the museum of the Royal Delft pottery factory. They painted white tiles with blue paint in the style of the famous “Delftware” produced in the town since the 17th century. From PCMA…

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Destination Canada Launches Canada’s Business Events’ Sustainability Storybook

From Event Industry News: Destination Canada’s Business Events team has launched the latest resource to come from its Canadian Business Events Sustainability Plan, Canada’s Sustainability Storybook. This sustainability storybook shares initiatives from communities which actively host business events and presents turnkey solutions to inspire and challenge business events decision-makers, planners, sustainability professionals and host destinations,…

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DEI as Part of a Destination’s Sustainability Strategy

As a member of the SITE International Board of Directors, Destination Canada’s Senior Director, Business Events, Jennifer Attersall, CIS highlights the importance of viewing sustainability as more than environmental. Jennifer also encourages telling the story of what makes your destination unique, while respecting other cultures coming in and emphasizes the importance of using inclusive language.

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