Tourism continues to dominate Asia Pacific’s travel industry, but the corporate incentive travel segment, already representing a quarter of the global travel industry, continues to make steady gains.
The Melbourne Convention Bureau (MCB) partnered with PCMA Education Foundation to commission a research project to help APAC region meeting planners understand what is driving this expanding CIT market, which favors travel over financial incentives to motivate and reward high-performing staff and millennials. APAC’s business events sector is already valued at more than $200 billion so researchers identified ways meeting planners could maximise CIT and develop new revenue models.
Travel Truths for Business Events Corporate Incentive Travel (PCMA website, registration required)
Study: Corporate Incentive Travel a Boon for Business Events in APAC (PCMA article)
