Attendees are consumers: discerning travelers who may choose to attend conventions & exhibitions… or not.
That’s why the mutual goal of both meeting / exhibition professionals and CVBs is generating positive word-of-mouth from attendees, resulting in repeat bookings and increased attendance.
This report provides insight from the second Decision to Attend survey conducted in 2017, with comparisons to the 2014 results, including Key Findings.
As events and exhibitions are the largest group-based users of the destination experience, several organisations have joined together on this landmark research (The EXPERIENCE Institute, PCMA, IAEE, Destinations International, ASAE and MPI).
