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The New Normal: Considerations for Business Events in a Post-COVID-19...

As events begin to open in Asia and Europe, and regulations in Germany make the distinction between mass gatherings and business events, we see a glimpse of a post-COVID-19 future for our industry. Naturally attendees are concerned about health and safety and want assurances that the right measures are taken to maintain personal safety. Freeman’s…

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SITE Foundation Reports on Incentive Travel

SITE Foundation has produced three long form studies commissioned from data compiled from the Incentive Travel Industry Index (ITII), its joint annual research project with partners Incentive Research Foundation (IRF) and Financial and Insurance Conference Professionals (FICP). The report is accompanied by a podcast Launch of ITII Report on Incentive Travel – A DMC Analysis with…

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COVID-19 Recovery Dashboard (May 4th – 7th)

The best we can do during the COVID-19 crisis is to continue to learn from each other as we try to plan ahead in an uncertain and rapidly shifting world. Here are the results of the second PCMA (Professional Convention Management Association) Convene biweekly check-in, conducted during the first week in May, to determine how…

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Global Framework for Reopening Exhibitions and B2B Trade Events

Iceberg partner UFI, global association of the exhibition industry, has published a global framework for the safe and controlled reopening of exhibitions and B2B trade events around the world. The document is intended to become a de facto standard in exchanges with national policy makers and other relevant authorities. The framework is put together by…

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The Impact of the COVID-19 Pandemic on the International Meetings...

Against the backdrop of the global COVID-19 outbreak, CIMERT (the Center of International Meetings Research and Training), supported by Iceberg partner ICCA (the International Congress and Convention Association) has released its first ever report The Impact of the COVID-19 Pandemic on the International Meetings Industry. The industry survey was initiated by Chengdu Municipal Bureau of…

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The DMMO COVID-19 Continuity Checklist

In 2017 Iceberg partner European Cities Marketing, in partnership with Toposophy, published eight bold statements in The Future of DMOs: The ECM Manifest that set out a vision for what DMOs (destination marketing organisations) could and should become. The final of these statements warned of ‘‘The New Normal’’, a world in which ‘‘crises of every kind have…

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COVID-19 Recovery Dashboard (April 20th – 23rd)

COVID-19 has disrupted many things, including our sense of time. While the period of quarantining might seem interminable, our current reality and attempts to plan for the future have never been more fluid. The business events landscape used to take months and months to change. With the pandemic, it changed overnight and continues to evolve,…

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COVID-19: Business Events Recovery Sentiment Survey

Working jointly with the Business Visits & Events Partnership (BVEP), PR agency Davies Tanner created a short survey of the UK events industry, designed to assist venues, destinations and other key sector suppliers in planning recovery activity after the COVID-19 pandemic. The survey is designed to provide a snapshot of sentiment across the UK business…

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How is COVID-19 Changing the Business Events Industry?

The speed with which the COVID-19 pandemic hit the business world – and the totality of its damaging effects in every corner of the hospitality, destination marketing, travel and live events sectors – cannot be overstated. To get a sense of the pandemic’s impact, PCMA (Professional Convention Management Association) Convene sent an email invitation on…

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The IRF 2020 Top Performer Study

There is a rising tide in the use of, and engagement with, incentive programs, particularly among top performing companies. The IRF’s signature The 2020 Top Performer Study shows that the most successful companies have increased their support for incentive programs on numerous levels since the previous study was conducted approximately a year ago. While companies…

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The 2019 Incentive Travel Industry Index

A joint initiative of Financial & Insurance Conference Professionals (FICP) Incentive Research Foundation (IRF) and Society for Incentive Travel Excellence (SITE), the Incentive Travel Industry Index (ITII) consolidates previous research undertaken by each association into a single pan-industry study. The study is at once an historical snapshot of where the industry has come from and…

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Key Planning Recommendations for Mass Gatherings (COVID-19 Outbreak)

The purpose of this document is to outline key planning considerations for organisers of mass gatherings in the context of the COVID-19 outbreak. It should be read in conjunction with the World Health Organization’s Public Health for Mass Gatherings: Key Considerations, which provides general advice on the public health aspects of mass gathering events. It…

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The IRF 2020 Trends Report

The IRF 2020 Trends Report highlights key trends that will affect organizations, their products and services, and the workforce in 2020. From enhancing program reporting to embracing the experience economy, the study identifies key areas of change and their implications for workforce engagement, incentive travel and recognition. The IRF 2020 Trends Report (IRF website version)

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2020 Global Meetings and Events Forecast

Looking into 2020, sector professionals are “very optimistic” about the meetings and events industry. This global survey’s respondents are predicting that the industry will remain steady with moderate growth across all meeting types, with modest increases in spend, and with a continued focus on the attendee experience and experiential events. 2020 Global Meetings and Events…

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Europe as a Destination for Meetings and Conferences

Europe as a Destination for Meetings and Conferences is in the focus of a recent study that looks at challenges and opportunities in a changing environment as a basis for developing hands-on recommendations for action. In an age of complexity creativity and flexibility are key With the aim of analysing Europe’s medium-term to long-term market…

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