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IBTM World Trends Report 2023

Last year, the IBTM World Trends report found itself looking at new frontiers. How had the meetings and events landscape changed in the wake of the pandemic, what behaviours had been adopted, how were other industries looking at this same landscape? Also, how was the global economy dictating the future welfare of our own market…

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Business Events are the Fast Track to Recovery

Two years into the global COVID pandemic, with much of the world’s population vaccinated against the disease, policymakers around the world are faced with the challenge of stimulating and managing their societies and economies. As COVID-related restrictions are rolled back and lifted, policy priorities are shifting. Business events will be a key driver of this…

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The Future of the Meetings Industry

The Hotel Management School Maastricht (HMSM) was appointed by IACC to research the impact that having a decentralised workforce may have on demand for external business events, specifically after COVID-19. With the rise of remote work in recent years, employees were forced to exchange meeting in person for virtual interaction. The research findings have been…

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A Sustainability Guide for Meetings and Events

It is essential to rethink the relationship between meetings and events and climate change, according to BCD Meetings and Events. BCD M&E’s new sustainability report focuses on the impact the meeting, events and corporate travel industries have on the environment, and continues the discussion of how we move towards a more sustainable future together. The…

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The IRF 2022 Trends Report

Given the importance of recruitment, retention and engagement, incentive programmes are more important than ever. Dramatic hiring shifts are driving companies to examine how to be even more competitive in the job market, and a robust incentive program is an important part of an organisation’s full benefits package. The IRF 2022 Trends Report (IRF website)

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Digital Events Insights (PCMA and AC Forum)

COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…

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IBTM Trends Watch Report 2022

This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…

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Global Destination Sustainability Index 2021

The GDS-Index is a performance improvement programme to make the business and leisure tourism industry more sustainable. In a collaborative effort it supports destination management organisations and convention bureaux to adopt, promote and recognise responsible and regenerative practices. Iceberg partner the Global Destination Sustainability Movement evaluates four key areas that it believes are vital to…

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DestinationNEXT 2021 Futures Study

The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of the industry and takes place every other year. The 2021 update to the DestinationNEXT Futures Study, built on the learnings from the 2014, 2017 and 2019 Futures Studies, helps determine updated trends and strategies that will keep the thousands of destination organisations around the…

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Reimagining Business Events Through COVID-19 and Beyond

The pandemic offers an opportunity for the business events industry to reinvent itself, according to a recently published white paper jointly presented by PCMA, Singapore Exhibition and Convention Bureau, Singapore Tourism Board, and Iceberg partner UFI, global association of the exhibition industry. But the paper, Reimagining Business Events Through COVID-19 and Beyond doesn’t make light of…

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COVID-19 Recovery Dashboard (June 14th – 17th)

World of Concrete 2021 from June 7th to 10th attracted over 58,000 registered professionals and hosted more than 1,564 leading industry suppliers across more than 746,000 net square feet of exhibit space at the Las Vegas Convention Center, according to lasvegashowto.com. Other estimates put that number closer to 30,000, but one thing is true. With…

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COVID-19 Recovery Dashboard (May 17th – 20th)

In a surprise move, just days before PCMA invited the business events community to participate in its May COVID-19 Recovery Dashboard, the US Center for Disease Control and Prevention recommended that fully vaccinated individuals no longer had to wear masks outdoors and indoors, except in hospitals, on public transit and other specified places. CDC’s latest…

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COVID-19 Recovery Dashboard (April 19th – 22nd)

In April’s survey against March’s, much of the sector is experiencing a sense of languish. In the month between the two, vaccinations in the US (where the majority of survey respondents live) have averaged around three million shots a day, certainly the country’s best chance of recovery. Yet seven percent fewer planner respondents reported feeling hopeful…

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COVID-19 Recovery Dashboard (March 22nd – 25th)

Between February and March, a flurry of news articles predicted a huge surge in leisure travel, sometimes referred to as “revenge travel”, as people celebrate the end of the pandemic, make up for lost time and splurge after the stress of living through COVID. Airlines have reported substantial jumps in air travel demand during March…

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Future Meeting Space – The Future Role and Purpose of Business...

The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…

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COVID-19 Recovery Dashboard (February 22nd – 25th)

A slightly higher percentage of planners and suppliers described feeling exhausted and burned out in the February Dashboard survey than in January’s survey, but that can probably be chalked up to yet another month of enduring the COVID crisis. It’s coming up on a year now since the lockdowns began. Some especially harsh winter weather…

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