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From PCMA: LinkedIn, you may have noticed, is booming. Long considered the duller, nerdier counterpart to platforms like Facebook and Twitter, the 20-year-old business-oriented social-media channel was ranked as one of the top 10 fastest-growing brands in the world in 2022. The platform, which has reported that it adds a new user every three seconds,…
Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…
COVID-19 has accelerated the delivery of events in a digital environment, thus impacting the way participants make the decision to attend and engage in events. Best practices are rapidly changing with few benchmarks to guide success for organisations delivering business events across various factors and formats. PCMA and the AC Forum embarked on a research…
Iceberg partner Positive impact Events is a not for profit which since 2005 has been providing education, engagement and collaboration opportunities to create a sustainable event industry. Since 2016 it has had a number of Memorandums of Understanding with United Nations bodies including the UN Environment Programme, the UNFCCC (UN Framework Convention on Climate Change)…
Convention bureaus have operated as key stakeholders in the meetings industry for over a century, assuming major responsibility for marketing their cities, regions and countries as destinations for the hosting of business events, from small corporate gatherings to the vast annual conferences organised by international associations. During all of that time it has been clearly…
During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…
While some associations are adapting quicker than others, there remains a general misconception on what is a virtual event. Is it anything as simple as a giant Zoom call, or does it entail more than that? Can simply renting a platform solve everything? What is the role now of event planners? Creating a virtual congress is as…
In late May, Talley Management Group President and CEO Gregg Talley served as a panelist on a webinar TMG co-hosted with EventBank. The event discussed ways associations, both nationally and globally, can reposition themselves after the pandemic. Associations across the United States are facing unprecedented challenges because of COVID-19. From adapting to working from home…
Copenhagen CVB and Iceberg partner BestCities Global Alliance have conducted an in-depth piece of future research in a unique collaboration with future scientists and designers. Explore four immersive scenarios for 2040 that spell out potential futures for our industry. The report is accompanied by four audio narratives to make each of the scenarios real and…
Omnipress recently conducted an online survey of 150 association and event professionals. The results have been compiled and published in the fifth annual State of the Conference Industry Report, which tracks the evolution of educational content and the role it plays at the annual conference. Educational content provides significant value to association members in 2019….
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