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2023 Global Meetings and Events Forecast

The 12th annual Global Meetings and Events Forecast is based on a survey of 580 meetings and events professionals from around the world and interviews with industry leaders. The survey ran in May and June 2022. Respondents represent corporations, associations, buyers and suppliers from five continents and 23 countries. The result is a statistically and…

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IMEX Policy Forum 2022 – What Does Success Look Like?

Over 35 policy makers from nineteen countries gathered at the IMEX Policy Forum 2022, held on May 31st as part of IMEX in Frankfurt. The meeting takes place annually and provides a collaborative, global discussion platform to encourage policy creation that directly benefits the global meetings and business events industry. The aim of this year’s…

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Business Events Legacy in Daegu, Korea

Legacy after a conference is an organic concept that grows over the years. The Daegu Metropolitan City and Daegu Convention and Visitors Bureau have released a report on legacies from five business events, under the title Business Events Legacy in Daegu, Korea. The study starts from the International Solar Cities Congress 2004 (ISCC 2004), which…

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Business Events are the Fast Track to Recovery

Two years into the global COVID pandemic, with much of the world’s population vaccinated against the disease, policymakers around the world are faced with the challenge of stimulating and managing their societies and economies. As COVID-related restrictions are rolled back and lifted, policy priorities are shifting. Business events will be a key driver of this…

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The Future of the Meetings Industry

The Hotel Management School Maastricht (HMSM) was appointed by IACC to research the impact that having a decentralised workforce may have on demand for external business events, specifically after COVID-19. With the rise of remote work in recent years, employees were forced to exchange meeting in person for virtual interaction. The research findings have been…

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Global Association Meetings Protocol – A Strategic Future for...

Re-imagining the future of events during a global pandemic is one of the industry’s biggest challenges. During the 2020 ICCA Congress, Iceberg partner ICCA delivered the Kaohsiung Protocol as a strategic recovery framework to guide the global meetings and events industry forward. Now, thanks to the guidance and input of its global community, ICCA is…

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The Future Role and Purpose of Convention Bureaux

The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…

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2022 Global Meetings and Events Forecast

Meeting professionals say they are feeling more confident and well-equipped to plan high-quality meetings and events and adapt to any ongoing uncertainties. This is according to the 2022 Global Meetings and Events Forecast, the 11th annual report produced by American Express Meetings & Events, a division of American Express Global Business Travel (GBT). The report’s…

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The Importance of International Conferences and Business Events to...

A new research report published by Cities Restart called The Importance of International Conferences and Business Events to Restarting City Economies has revealed that spending on international conferences and business events for the UK is estimated to have been worth £19.4 billion in 2019, but following the interruption caused by the COVID-19 pandemic, by 2026 is forecast…

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DestinationNEXT 2021 Futures Study

The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of the industry and takes place every other year. The 2021 update to the DestinationNEXT Futures Study, built on the learnings from the 2014, 2017 and 2019 Futures Studies, helps determine updated trends and strategies that will keep the thousands of destination organisations around the…

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Reimagining Business Events Through COVID-19 and Beyond

The pandemic offers an opportunity for the business events industry to reinvent itself, according to a recently published white paper jointly presented by PCMA, Singapore Exhibition and Convention Bureau, Singapore Tourism Board, and Iceberg partner UFI, global association of the exhibition industry. But the paper, Reimagining Business Events Through COVID-19 and Beyond doesn’t make light of…

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The Impact of Coronavirus on Europe’s Convention Sector 2021

The Strategic Alliance of the National Convention Bureaux of Europe has published an update of its 2020 study on The Impact of Coronavirus on Europes Convention Sector. The new report, prepared by Tourism Economics, provides three recovery scenarios to reflect the possible range of developments given the level of uncertainty about how the pandemic situation…

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The Impacts of the Pandemic on Convention Bureaus in Europe

Convention bureaus have operated as key stakeholders in the meetings industry for over a century, assuming major responsibility for marketing their cities, regions and countries as destinations for the hosting of business events, from small corporate gatherings to the vast annual conferences organised by international associations. During all of that time it has been clearly…

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Future Meeting Space – The Future Role and Purpose of Business...

The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…

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Local Government and Community Advocacy: Some Basics

As a provider of global meetings industry resources, the Joint Meetings Industry Council (which presents The Iceberg) is pleased to introduce its latest resource: a guide to organising and carrying out industry advocacy with local government and community audiences. The guide is not intended to be a comprehensive review of a complex subject. Instead it…

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The Regenerative Revolution – A New Paradigm for Event...

The IMEX Group has published a research report that urges the global meetings, incentive travel and events industry to adopt a new economic model… the circular economy. The Regenerative Revolution – A New Paradigm for Event Management calls on the global events industry to embrace circular design thinking and to understand the principles and power…

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