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International Convention Destination Competitive Index

A new index which ranks cities in terms of their competitive strength for attracting international conventions was launched at the 57th ICCA (International Congress and Convention Association) Congress 2018. The index scores cities based on their strengths in relation to eleven key drivers that GainingEdge says influence association decision-making during destination selection processes. The first…

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Travel Truths for Business Events Corporate Incentive Travel

Tourism continues to dominate Asia Pacific’s travel industry, but the corporate incentive travel segment, already representing a quarter of the global travel industry, continues to make steady gains. The Melbourne Convention Bureau (MCB) partnered with PCMA Education Foundation to commission a research project to help APAC region meeting planners understand what is driving this expanding…

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2018 Global Economic Significance of Business Events

The Events Industry Council commissioned a study on the global economic significance of business events, conducted by Oxford Economics. This is unprecedented research that could only be accomplished through the collaborative efforts of the public and private sectors to qualify the value, influence and impact that business events produce throughout the world. It further enables…

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2019 Global Meetings and Events Forecast

Looking into 2019, meeting professionals have an optimistic view of the meetings market. This global survey shows planners in many regions are planning more meetings, for more attendees, and of longer duration. The industry is mature, stable, and achieving incremental growth. Download the American Express Meetings & Events 2019 Global Meetings and Events Forecast to find…

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Incentive Travel Industry Index 2018

The Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP) are proud to announce the release of the first joint study of the global incentive travel industry. Incentive Travel Industry Index powered by SITE Index, IRF Outlook and FICP is a landmark for the industry, providing unprecedented,…

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The Power of Events

Events that create a long-lasting legacy share a common element: putting change first. This research report is our effort to encourage all event planners (where possible) to ask different questions and to seek different results. Planning an event is often a matter of priorities. What results do we want? What is the purpose of the event…

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A Modern History of International Association Meetings

The International Congress and Convention Association’s newest industry report “A Modern History of International Association Meetings – Update: 1963-2017”, released to celebrate ICCA’s 55th anniversary, reveals the results of an extensive study of 55 years of growth in the industry. The report marks an important milestone in ICCA’s history and recognises the continued influence of…

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2019 Meetings and Events Future Trends

There has never been a more exciting time for meetings and events. The growth in sophisticated venues across the globe and innovation in tech is making boundless creativity a reality. And smarter ways of using data to fine-tune the value around meetings programs are in full effect. The digital revolution and use of social media…

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Eight Common Misconceptions About Face-to-Face Events

Are you dealing with dwindling travel and event budgets? Are you looking at the improvements in technology and its lower cost of entry price points and wondering if face-to-face events still provide a good return on investment? Now, more than ever, the value of face-to-face events seems to be in question. This white paper highlights…

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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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The 2018 IACC Meeting Room of the Future – Latin America Report

In 2016, the IACC Meeting Room of the Future™ report began providing a pulse on global meeting industry trends. Five research and trends reports later, the initiative has been instrumental in identifying new trends and taking a deeper dive into select changes occurring in the meetings industry. This report takes the research one step further…

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A Report from the IMEX Policy Forum 2018

The 2018 IMEX Policy Forum (formerly Politicians Forum) featured significant changes in format in an ongoing bid to optimise interactions between government representatives and industry leaders and to make outcomes clearer and more actionable. The 2018 Policy Forum programme included four key parts: An advance discussion group of national level government representatives addressing policy issues…

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The Experiential Difference

Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses…

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Matching Meetings with Destinations in a World of Too Much Choice

If there’s one canon that can be considered unassailable in the meetings and events industry it is this: No two meetings are alike. There is no one size that can fit all, even two, engagements. Every project requires its own plans and those plans, budget in hand, often start with choosing the location. Destinations and…

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The 2018 IACC Meeting Room of the Future

For the third year in a row, IACC is pleased to present a ground-breaking report that combines research and insights into the top issues facing the global meetings and conference industry. The 2018 IACC Meeting Room of the Future™ report brings together insights from over 50 venues across four continents, as well as suppliers including global meeting…

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The HBAA Meetings Barometer 2017

“2017 was a good year for UK meetings industry sales growth” reports Louise Goalen, Chair of HBAA, as the HBAA Meetings Barometer results for 2017 are revealed. The average spend per meeting and average spend per delegate in the UK both grew significantly year on year in 2017, despite a slight decline in the average…

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