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The Event Marketing Evolution

New technology shows companies exactly how their events are translating into real revenue and profit growth – all the while making event management easier and delivering a better customer experience. For many corporations, hosting or sponsoring events – from small customer meetings to large conferences or industry trade shows – is an important component of…

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The 2018 IACC Meeting Room of the Future – Latin America Report

In 2016, the IACC Meeting Room of the Future™ report began providing a pulse on global meeting industry trends. Five research and trends reports later, the initiative has been instrumental in identifying new trends and taking a deeper dive into select changes occurring in the meetings industry. This report takes the research one step further…

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A Report from the IMEX Policy Forum 2018

The 2018 IMEX Policy Forum (formerly Politicians Forum) featured significant changes in format in an ongoing bid to optimise interactions between government representatives and industry leaders and to make outcomes clearer and more actionable. The 2018 Policy Forum programme included four key parts: An advance discussion group of national level government representatives addressing policy issues…

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The Experiential Difference

Not too long ago, even people in the hotel industry referred to the meeting rooms in their hotels as boxes. But all of that has changed, and in a big hurry too. Today the expectations of meetings and the venues that host them are much higher. Planners are finding that venues which engage the senses…

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Matching Meetings with Destinations in a World of Too Much Choice

If there’s one canon that can be considered unassailable in the meetings and events industry it is this: No two meetings are alike. There is no one size that can fit all, even two, engagements. Every project requires its own plans and those plans, budget in hand, often start with choosing the location. Destinations and…

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The 2018 IACC Meeting Room of the Future

For the third year in a row, IACC is pleased to present a ground-breaking report that combines research and insights into the top issues facing the global meetings and conference industry. The 2018 IACC Meeting Room of the Future™ report brings together insights from over 50 venues across four continents, as well as suppliers including global meeting…

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The HBAA Meetings Barometer 2017

“2017 was a good year for UK meetings industry sales growth” reports Louise Goalen, Chair of HBAA, as the HBAA Meetings Barometer results for 2017 are revealed. The average spend per meeting and average spend per delegate in the UK both grew significantly year on year in 2017, despite a slight decline in the average…

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The Science Of Healthcare Professional Meetings

Ashfield Meetings & Events is pleased to announce a 2018 follow-up study to the 2016 “Future Of Meetings” white paper. “The Science Of Healthcare Professional Meetings” compares and contrasts the perceptions of healthcare professionals (HCPs) across a wide variety of speciality areas, and dives deeper into the ongoing evolution of the medical meetings landscape. By looking…

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The Rise of Midsize Cities in the Meetings Industry

A new research report examining “The Rise of Midsize Cities in the Meetings Industry” in North America and Europe, commissioned by the IMEX Group and developed by Skift, has been published. The free 40+ page report carefully examines why and how some midsize cities (historically known as second-tier cities, a label they’ve now shaken off) have managed…

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The Economic Significance of Meetings to the US Economy

This Economic Significance Study (ESS), conducted by Oxford Economics, quantifies a vital industry that contributes billions of dollars to the US economy, while creating millions of jobs in almost every community in the country. The data in this study provides a clear and credible statistical base on which to gain recognition for this vast and…

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Positive Impact: Telling the Story of the Power of Events

Positive Impact has marked the end of its campaign during the UN Year of Sustainable Tourism with the launch of a report at IBTM World “Telling the Story of the Power of Events”. The report which has had input from five academics and had a three month period of accepting contributions from across the global…

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UFI and Explori Global Exhibitor Insights (November 2017 Edition)

This report gives an overview of the experience and intentions of exhibitors at trade shows across the world. It aims to give event organisers a deeper understanding of the patterns and trends that drive positive and negative exhibitor experiences and the objectives and behaviours that underlie them. This report has been created in two stages….

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Australian Workplace Skills Survey

A skills survey of the business events sector, coordinated by Meetings & Events Australia (MEA) in partnership with the Australian Association of Convention Bureaux and the Exhibition & Events Association of Australasia (EEAA), has found that critical skills gaps are considerably impacting the business events industry. With a significant survey response rate of 39 per…

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Defining Conventions as Urban Innovation and Economic Accelerators

The meetings and conventions industry is evolving into a global innovation distribution channel. Over the last decade, convention bureaus have been collaborating more strategically with their local and state governments, economic development agencies, academic and scienti c institutions, and local business improvement districts to better leverage the value of conventions in their cities, especially those aligned…

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