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Given the importance of recruitment, retention and engagement, incentive programmes are more important than ever. Dramatic hiring shifts are driving companies to examine how to be even more competitive in the job market, and a robust incentive program is an important part of an organisation’s full benefits package. The IRF 2022 Trends Report (IRF website)
This global census covers all exhibition venues with a minimum of 5,000 square metres of gross indoor exhibition space. Regionally, Europe is home to 39 percent of the world’s total venue capacity, followed by the Asia-Pacific region (32 percent) and North America (20 percent). In terms of size, the number of “mega venues” (those with…
Re-imagining the future of events during a global pandemic is one of the industry’s biggest challenges. During the 2020 ICCA Congress, Iceberg partner ICCA delivered the Kaohsiung Protocol as a strategic recovery framework to guide the global meetings and events industry forward. Now, thanks to the guidance and input of its global community, ICCA is…
This report does its best to lean on both empirical evidence and highly credible opinion, that give a glimpse into both the immediate and long-term futures the industry faces. It looks at the past to predict the future, but also finds “grass root” trends that may grow to dominate how the sector goes about its…
The Strategic Alliance of the National Convention Bureaux of Europe has published a white paper on The Future Role and Purpose of Convention Bureaux, providing a shared vision of the convention bureau of the future and a visionary roadmap for further developing the role of convention bureaux in the coming decade. Intended as a conversation…
The GDS-Index is a performance improvement programme to make the business and leisure tourism industry more sustainable. In a collaborative effort it supports destination management organisations and convention bureaux to adopt, promote and recognise responsible and regenerative practices. Iceberg partner the Global Destination Sustainability Movement evaluates four key areas that it believes are vital to…
The Business Visits and Events Partnership, the umbrella body and advocacy group representing the UK events sector, has published its Shape of Events report. The study was compiled using responses from over 300 professionals and organisations from across the UK events sector and authored by Richard Smith from Team Tourism Consulting and John Gallery, Chair…
Kenes Group made a comparative study contrasting the results of two separate surveys, one carried out in July 2020 and the latest in July 2021. The 2020 version included 809 past delegates from 112 countries on six continents and, the 2021 version had 1,015 past participants, that have attended at least one virtual event, from…
The DestinationNEXT Futures Study identifies the trends and opportunities that will shape the future of the industry and takes place every other year. The 2021 update to the DestinationNEXT Futures Study, built on the learnings from the 2014, 2017 and 2019 Futures Studies, helps determine updated trends and strategies that will keep the thousands of destination organisations around the…
The past year has transformed the way the international association meetings industry does business. As a result, the International Congress and Convention Association has also reinvented its 2020 ICCA Statistics Report on the association meetings market. The Iceberg partner has prepared this latest iteration of the study with a more holistic and accurate representation of the…
The Strategic Alliance of the National Convention Bureaux of Europe has published an update of its 2020 study on The Impact of Coronavirus on Europes Convention Sector. The new report, prepared by Tourism Economics, provides three recovery scenarios to reflect the possible range of developments given the level of uncertainty about how the pandemic situation…
Convention bureaus have operated as key stakeholders in the meetings industry for over a century, assuming major responsibility for marketing their cities, regions and countries as destinations for the hosting of business events, from small corporate gatherings to the vast annual conferences organised by international associations. During all of that time it has been clearly…
To mark Global Meetings Industry Day, Iceberg partner BestCities Global Alliance and the International Association of Professional Congress Organisers (IAPCO) have joined together to help associations articulate their new hybrid congress guidelines. In the wake of the pandemic, associations must rethink the design and delivery of events to make sure they can bring together international…
During the past twelve months, marketing activities have been severely curtailed. This global report looks at both what channels destinations have been using to remain engaged with audiences and what is being planned for the future. PR agency Davies Tanner has now launched the second stage of research to ensure continued up-to-date intelligence for the…
Global convention sector consulting firm GainingEdge has launched the first annual report on leveraging the intellectual capital of convention destinations, based on an analysis of international association leadership. The research underpinning the Iceberg partner’s report identifies the relative strengths of 350 destinations via the presence of their local intellectual leaders in the governing bodies of international associations…
As a provider of global meetings industry resources, the Joint Meetings Industry Council (which presents The Iceberg) is pleased to introduce its latest resource: a guide to organising and carrying out industry advocacy with local government and community audiences. The guide is not intended to be a comprehensive review of a complex subject. Instead it…
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