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From German Convention Bureau: MMGY Global released new findings from wave IV of its study “Portrait of European Meeting & Convention Travel”, for which event planners and event attendees from Europe were surveyed in late 2023. The study – supported by the GCB and other partners – underscores Germany’s top position among European meeting destinations,…
From German Convention Bureau: Megatrends such as New Work, demographic change, and Artificial Intelligence are on their way to becoming firmly established in our daily lives. In the context of business events, these and other trends have already driven enormous developments in certain fields. With its 2024 research focus, the innovation network Future Meeting Space…
From the German Convention Bureau (GCB): Recently, the GCB released a thought-provoking whitepaper that delves deep into the future of business events and their intrinsic significance in sculpting regions and cities. The whitepaper encapsulates the essence of crucial considerations for destinations, venues, and stakeholders alike, while navigating the implications of global megatrends…
Why do people attend face-to-face events in the future? In the new ecosystem of business events, which is characterized by digital and hybrid formats as much as by the longing for authentic locations, emotional experiences and sustainable concepts, people’s motivations are also shifting when they decide for or against physical participation in events. From GCB…
A new research report published by Cities Restart called The Importance of International Conferences and Business Events to Restarting City Economies has revealed that spending on international conferences and business events for the UK is estimated to have been worth £19.4 billion in 2019, but following the interruption caused by the COVID-19 pandemic, by 2026 is forecast…
The “Future Meeting Space” (FMS) innovation network was launched by the GCB (German Convention Bureau) in cooperation with the Fraunhofer Institute for Industrial Engineering IAO. This research project focuses on trends, innovations and social developments, identifying their possible influence on the event industry. In this context, research questions focus on how future events should be…
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