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The Association of AACB’s latest analysis of bids won, bids lost and the bid pipeline highlights that while its members have secured 360 international business events in the Forward Calendar (as at July 2016), 235 bids had been lost for the next decade. This lost business is estimated to be valued at AU$805m in direct…
International business events play a significant role in building a stronger, more productive and more diverse Australian economy. Around the world, business events are being used as strategic tools for attracting trade, investment and global talent. Governments invest in and support the business event sector because they recognise the high yield and long-term benefits accruing…
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