Sponsored by the Professional Convention Management Association (PCMA) and Destination Cleveland, “Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors” is a new white paper that tackles one of medical associations’ chief challenges head on: the increased pressure to show a positive return on their exhibitors’ investment.
Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors (PCMA website press release)
Making a Healthy Case: Six Ways Medical Meetings Are Proving Their Value to Exhibitors (full white paper, registration required)
