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Future Meeting Space’s latest research radar has looked at global studies, reports and articles on the future of both business events and business travel. Across over eighty studies, nine concrete trends have been identified about the industry, from the impact of sustainability on mobility to the role of hybrid event formats. From Response Room…
During the pandemic, uncertainty was a daily torment for association meeting planners. With the threat of lockdown ended in most countries, the market is approaching business pre-pandemic. But organisers are also caught between a labour and skills crisis plus rocketing inflation. From editor’s blog at Association Meetings International…
There are signs the event tech goldrush is already over. How quickly organisers harness the potential of online meetings will determine the size of any returns in future. William Thomson, Founder of Gallus Events and Practically Perfect PA, examines how the sector is now facing something of a reckoning. From Association Meetings International…
There is no denying events have changed because of the pandemic, as have the wants and needs of both organisers and attendees within the healthcare space. So, what are the key changes, and the trends we are seeing in terms of the way that the industry approaches them? From Meetings & Incentive Travel…
Companies at Convening Leaders’ Tech Village at Caesars Forum were asked to identify what has changed about digital attendee experiences during 2021. The need for quality content with no “fluff” or “friction”, the opportunity for event delegates to socialise, and the chance to reach a global audience were among the key takeaways. From PCMA…
When a staffer from one Iceberg partner, ASAE, flew to Colombia to attend the annual global congress of another, ICCA, it was both her first time on a plane in two years, and her first event in the same period. Amy Hissrich learned COVID had changed both her and some of the logistics. From Associations Now…
The relationship between major associations and the cities hosting their meetings, although generally happy and fruitful, is beset by the similar issues to any relationship essentially transactional in nature. So, how will things change in the industry landscape redrawn by COVID-19? From editor’s blog at Association Meetings International…
With the competing forces of the vaccine rollout and the emergence of variants waging a battle across most of the world, there are few simple scenarios for the future of the events sector. Rod Cameron, Executive Director of the Joint Meetings Industry Council (which presents The Iceberg), asks “where to from here?”. From UFI…
Global Meetings Industry Day was celebrated in New York City with a hybrid event. An enterprising sector publication chose to experience the meeting both online and in person, so here are two contrasting views on different ways to experience a single event, including the role of serendipitous encounters, dessert and champagne. From PCMA…
In Barcelona, organisers of Mobile World Congress are counting on a comeback, and have booked their event to resume in late June. The industry association behind MWC, the GSMA, thinks it will draw less than half of its usual turnout, but the Barcelona Convention Bureau says the numbers aren’t important. From the Washington Post…
To prevent catastrophic warming, humanity must get its act together. More and more industry sectors are committing to carbon reduction, but what about the agencies, PCOs and commercial event producers? Fiona Pelham, the CEO of Iceberg partner Positive Impact Events, feels a voice at the table is crucial. From editor’s blog at Association Meetings International…
Managing Editor at Iceberg partner Mash Media Paul Colston has been putting questions to Ray Bloom, the Chairman and Founder of the IMEX Group, also a partner. The pair talk PlanetIMEX, resilience, lobbying the politicians, the skills the team learnt during the crisis, and what is coming next for the group. From Exhibition World…
David Thompson, the Event Director of Iceberg partner IBTM World, has been talking to M&IT Acting Editor Paul Harvey. The discussed IBTM World Virtual and the challenge of turning a live physical show into an online-only event, plus Thompson’s outlook for planners in the coming year. From Meetings & Incentive Travel…
In 2000 and 2006 business events legend and friend of the Iceberg Elizabeth Rich wrote provocative articles about the sector’s struggle with identity. After years at the helm of the Meetings Industry Association of Australia and the Business Events Council of Australia, she remains a keen observer in challenging times. From Meetings International…
We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But with improved knowledge about the virus, more efficient testing and now with mass vaccinations, the tide is turning. Kai Hattendorf, Managing Director and CEO of Iceberg partner UFI, offers with his team five trends to drive industry development. From UFI…
When looking for hybrid meeting sites, over a third of respondents to the Convene Recovery Dashboard surveys conducted in late summer and autumn were seeking venues with broadcasting facilities. As a result, convention centres around the world have worked quickly to meet the demand, with facilities designed as spaces to reflect the destination. From PCMA…
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