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THE POLLINATOR – Belinda Moore and Associations

From the BestCities Global Forum in Melbourne earlier this year, Strategic Membership Solutions’ owner, Belinda Moore, was perhaps the pick of the speakers on view. Covering 9 challenges that keep association executives awake at night, the editor of Associations Evolve shares her insights with The Iceberg.  Destinations that embrace the association challenges will succeed…

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Martin Sirk and the Crystal Ball

If associations don’t adapt, then they’ll be at the mercy of competitive forces claims Martin Sirk speaking from the IBTM World Association Leaders Forum hosted by the European Society of Association Executives (ESAE). The intellectual source-code to The Iceberg and owner of Sirk Serendipity is the international advisor to the Global Association Hubs Partnership (GAHP)…

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14 Conversations Dominating Association Strategic Planning in 2024

From SMS, by Belinda Moore: An “association” happens when a group of people come together to collectively advance a common purpose. We have expectations around associations in their present form because that’s the world we’ve grown up in. But what we see now is just one chapter in a long story of collective endeavour. Over…

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Driving Sustainability: An Imperative for Associations in Today’s...

From Factum Global, Co-authored by Whitney Buchman, Associate Consultant and Founder of Illustra Impact LLC: Sustainability continues to emerge as a critical imperative for organizations across all sectors to recognize and take action. Associations, in particular, hold a unique position of influence within their industries and communities, making their commitment to sustainability essential. Afterall, the…

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What can AI do for my association TODAY?

From SMS, by Belinda Moore: In case you missed it, registrations are open for the Associations Reimagined: AI & the Digital Frontier conference running in March. Given the acceleration of AI adoption by associations and their members, we encourage you to attend this important event. AI is not some complicated tech that’s only for big…

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ASSOCIATIONWORLD Founder Shares Sobering Forecast for Ukraine Recovery

The UNBROKEN Emergency Summit held in October 2023 attracted some leading minds from the association, charity, and consulting sectors as Lviv shared insights to the medical needs of the country. A visit to the UNBROKEN Rehabilitation Centre included to the facility’s psychological rehabilitation unit where the extent of the trauma was shared by its leading…

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Legacy Conferencing: The Nexus of Destinations and Associations

By Matty Rubenstein, from Associations Evolve Magazine: A Tale of Two Industries Two deeply interwoven industries, destinations and associations have both seen unprecedented change to their business imperatives in the last decade. Yesterday’s cities would compete for conferences as tourist destinations, a boon for hotels, convention centers and entertainment. Today municipalities see mass-tourism as the…

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The Pursuit of Harmony

From Association Meetings International: Liesbeth Switten was a lawyer before she became secretary general of the Association for Issuing Bodies (AIB). Now she thrives on bringing people and policy together. Interview by James Lancaster…

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The Joy of a Promiscuous Partnership Philosophy

Global Association Hubs’ International Advisor Martin Sirk argues that associations would benefit from a more uninhibited and broadminded approach to their strategic relationships: Of all the conference formats I’ve facilitated, none is more eye-opening and intellectually humbling than a “wisdom of crowds” workshop. The collective knowledge of a group of competent professionals… From Boardroom…

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Kai Hattendorf on the UFI Global Congress in Las Vegas

In this episode of The EXHIBITOR Now Podcast, Tommy Goodwin (Exhibition & Conferences Alliance) chats with Kai Hattendorf, Managing Director / CEO at UFI, about UFI’s advocacy work in the US and around the world, and Kai shares some insights into the upcoming Global Congress in Las Vegas in early November. Co-Hosts, Mark Johnson and…

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Focus on Sustainability Helped an Association Find its Global Place

From Boardoom / Associations Now: A glance at the headlines these days makes it clear—if it hadn’t been already—just how much we’re connected globally. Many associations that often think of themselves as concerned only with activities in the United States have had to contend with global conflicts and international supply-chain issues that affect their members’…

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The Nexus of Destinations and Associations

By Matty Rubenstein, featured in Meetings International: Two deeply interwoven industries have both seen unprecedented change to their business imperatives in the last decade. Yesterday’s cities would compete for conferences as tourist destinations, a boon for hotels, convention centres and entertainment. Today, municipalities see mass-tourism as the key to health, social and economic development. At…

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In Praise of ‘Association Intelligence’

From ESAE: This article by Martin Sirk, International Advisor to our Partners at Global Association Hubs Partnership, explores the pitfalls of chasing the latest business trends and highlights the untapped potential of Association Intelligence. It highlights how Associations can leverage their unique attributes to build long-term success and offer genuine value in a world obsessed…

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Associations Creating Impact – Not a Trend, the New Normal

By Maraika Black, Advocacy, Policy, and Public Health Coordinator, European Association for the Study of the Liver: Health conferences have traditionally focused on actors directly involved in the field – specialists, medical experts, general practitioners, researchers, nurses, and allied health professionals. It has long since been a source of prestige and professional mobilisation for delegates…

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LEGACY: The Destination / Association Disconnect

SFA Connect founder, Sarah Fleming, voices concerns at the lack of association engagement by destinations Sarah Fleming, CEO & Founder of lead-generation and bid support agency SFA Connect and Iceberg Ambassador, explains the processes involved in preparing destinations in their bidding for relevant conferences and events which support both the key sectors as well as…

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ASSOCIATIONS: Let’s Not Fall Out over Definition & Language

As destinations seek to broaden the value creation from events in pursuit of sustainability and community impact goals, Paul Mockler – the Head of Commercial Development at Failte Ireland – confirms that the new policies emerging from government are likely to widen the KPIs currently assessed when selecting which events to bid for. “We’re going…

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