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From ESAE: This article by Martin Sirk, International Advisor to our Partners at Global Association Hubs Partnership, explores the pitfalls of chasing the latest business trends and highlights the untapped potential of Association Intelligence. It highlights how Associations can leverage their unique attributes to build long-term success and offer genuine value in a world obsessed…
By Matty Rubenstein: When ‘taking your association global’ you have to define one thing very clearly, what do you mean by ‘taking your association global?’ We all know that the world is a big place, and that by ‘going global’ you will give yourself access to more people, more customers, more money…
By James Lancaster, AMI Magazine: Associations must decide what they want an event to achieve in terms of legacy and host cities should act as nothing more than facilitating partners, according to a new white paper by Hague & Partners Convention Bureau. Cities who actively push a legacy agenda, to reap long-term local benefits…
From Boardroom Magazine: Statistician George E.P. Box coined this aphorism in relation to his own discipline, but it’s since been appropriated by almost every field of human endeavour. International Advisor to Global Association Hubs Martin Sirk explores how it applies to association business models, with a little help from his new AI assistant…
Grasstops advocacy is necessary for associations to have success on Capitol Hill moving forward. For organizations newer to the concept, here’s a success-driven roadmap to follow. At the height of the pandemic, organizations were mobilizing advocates to connect with lawmakers to push for a variety of legislative concerns, such as financial assistance… From ASAE…
Equity, diversity, inclusion (EDI) and belonging, all terms that have become part of our everyday lives as association executives. We know we need to do more. We know we have responsibilities. But how do we frame our actions unless we reflect on our privileges, biases and assumptions, as individuals and as associations? From Boardroom Global…
International Advisor to Global Association Hubs Martin Sirk argues that people rather than processes have by far the greatest impact on outcomes. Books, articles, case studies and panel discussions on this topic almost never examine the destructive potential of a single “bad governor” with influence over the association’s levers of power. From Boardroom Global…
The CEO of Iceberg partner UFI, Kai Hattendorf (pictured right!) has been looking into his crystal ball yet again as the year ends. With the pandemic lingering in some territories, Russia’s war in Ukraine, inflation skyrocketing and the climate crisis, what are the key trends to see business events through 2023? From Exhibition News…
Copenhagen Convention Bureau launched the Copenhagen Legacy Lab in 2019 to bridge international congresses held in Copenhagen with the local public, business and science communities. This Iceberg partner lets global associations both to achieve their objectives and solve societal challenges through events, and it aims to create the world’s leading hub for legacy. From Meetings International…
Jane Cunningham has worked for hotels, a convention centre, a DMO (destination marketing organisation) and a PCO (professional conference organiser). She has also worked for two Iceberg partners, BestCities Global Alliance and Destinations International. Here she offers her thinking on legacy and Net Zero Carbon Events. From Meetings International…
Meeting planners reacted strongly to the US Supreme Court overturning the Roe v. Wade ruling on abortion rights. Over 40 percent said state abortion legislation would influence site-selection decisions. But Iceberg partner Destinations International has been on a mission to convince groups that travel boycotts simply do not work. From Northstar Meetings Group…
How does a desire to minimise the environmental impact of events fit into a traditional RfP (Request for Proposal)? This was the question asked by Guidelines International Network when sourcing a place to hold its international conference in 2023. The starting point was with Global Destination Sustainability Index, an Iceberg partner. From Association Meetings International…
As preparations for COP27 were being made in Egypt last month, Glasgow Convention Bureau was showing how the Scottish city had benefited from hosting the UN’s Conference on Climate Change twelve months earlier. Sixty percent of city tourism businesses improved sustainability credentials as a result of COP26. From Boardroom…
The “Invisible Industry” was a label put on the meetings and hospitality sectors back in 1996 by broadcaster Charles Osgood. Now this title has become an advocacy roadshow, thanks to a 49-foot trailer stocked with interactive media. It launched a year-long “Invisible Industry Tour” of US cities last June. From PCMA…
Last year Goodfellow Publishers released “Business Event Legacies: Global industry case studies”, from Carmel Foley, Deborah Edwards and Karin Weber. Previous work by Foley and Edwards includes the first JMIC Case Study published here on The Iceberg, and this book cites all of those studies. Here the volume’s content is outlined. From Meetings International…
One year since exhibitions returned after the UK’s COVID-19 restrictions were lifted, EN guest editor Phil Soar explores who the true “heroes” of the pandemic have been. He looks in particular at the roles played by venues that became National Health Service “Nightingale” field hospitals, and finds some encouraging causes for hope. From Exhibition News…
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