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AC Forum President Carola van der Hoeff: Adapt and Diversify

Carola van der Hoeff is the new President of AC Forum (Associations and Conference Forum). In a broad interview on the Deep Dive podcast she discusses restarting association events, changing business models, building back better and organising her first webinar. As well as that, she looks forward to face-to-face IMEX meetings. From Associations Meetings International…

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HCB’s Florian Gerdes on Hamburg: Capital German Non-Capital

Florian Gerdes is Marketing Manager Conventions at HCB, the Hamburg Convention Bureau. He describes here HCB’s approach to subvention during low demand, the relationship Hamburg has with UK, what the city has to offer the planners organising within prioritised knowledge sectors, its competition with Berlin and its recent secured bid wins. From Meetings & Incentive Travel…

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