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Coronavirus: Freeman Launches Meetings Hygiene Report

Once in-person meetings are taking place again, health and hygiene are going to be top priority. In “The New Normal: Considerations for Business Events in a Post-COVID-19 World” experts from agency Freeman offer ideas, processes and protocols that guarantee the safety of controlled business events. From Associations Now…

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Coronavirus: Profound Reordering to Come, GAHP’s Martin Sirk

The Iceberg is sorely missing a wide range of cancelled industry events. We’re also sorely missing the cheery Martin Sirk selfie posted from all of them. Fortunately, the International Advisor of our partner the Global Association Hubs Partnership has recorded a podcast. From editor’s blog at Association Meetings International…    

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Coronavirus: The Vital Role of Associations in Industry Recovery

Trade associations have a vital role to play in helping the industry and wider world to recover as pandemic lockdowns end. So there is real and pressing work now for them to do. The association champion Jennifer Jenkins is PCO Lead and Director at the British agency Worldspan. From Association Meetings International…

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Coronavirus: Pandemic “New Normal” Actually Quite Abnormal

“The new normal” is an irritating phrase that has entered common parlance since lockdown measures began to contain further spread of COVID-19. While the transition to virtual events is a “new normal” we can take seriously, not much else of the “new normal” is “normal” at all. From editor’s blog at Association Meetings International…

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Coronavirus: Staging Exhibitions During the Age of the Pandemic

As the COVID-19 crisis has persisted, so has came the slow realisation that its impact will linger a very long time indeed. What does this mean for the exhibition sector in the future? Reed Exhibition’s former Chairman and CEO Mike Rusbridge, and former Commercial Director Nick Forster, offer thoughts. From UFI…

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Coronavirus: Mixed Association Voices Discuss Strategy III

The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In this third article in a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks about “standing stronger together” and offers ideas on partnership and collaboration. From Boardroom…

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Coronavirus: Webinar Held on How to Restart Events Post Pandemic

A webinar has been held to discuss “Restarting Events in a COVID-19 World”. Chaired by Peter Sheahan, Karrikins Group Founder, speakers included Sherrif Karamat, PCMA President and CEO, Kati Quigley, Senior Director of Global Industry Marketing at Microsoft, and David Peckinpaugh, President of Iceberg partner Maritz Global Events. From PCMA…

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Coronavirus: How Events Will Look as Lockdowns Are Lifted

With the industry still one of the hardest hit by the coronavirus crisis, the most pressing question on event professionals’ minds is what events will look like once lockdowns have been lifted. There are extra factors on the health and safety front that will pile on top of the measures traditionally taken. From EventMB…

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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Coronavirus: Predicting New Norms for Future Meetings and Events

COVID-19 has made virtual events necessary, acceptable and habitual. The crisis will change the industry beyond recognition in that meeting face-to-face will not take place for a while at anything like the usual scale and frequency. In the mid to longer term, social distancing and hygiene protocols will also transform. From SoolNua’s Pádraic Gilligan at Padraicino…

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Coronavirus: Mixed Association Voices Discuss Strategy II

The COVID-19 crisis is a great time for associations to rethink the way they function and deliver value. In the second part of a series, Iceberg partner Boardroom’s Advisory Board, a mix of key association voices, talks rethinking your revenue streams in a fast-changing world, as events are redesigned and revamped. From Boardroom…

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Coronavirus: When Life Gives You Lemons, Make Lemonade

When life gives you lemons, there’s only one thing to do with them. The massive economic disruption aside, meetings professionals, venues and organisations have still found ways to support both each other and their communities. These include Global Meetings Industry Day (GMID), help in housing healthcare workers and donating food. From Associations Now…

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