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50 Years of ‘Meetings Made in Germany’

By Matthias Schultze: In 1973, the GCB German Convention Bureau was founded. 50 Years of ‘Meetings Made in Germany’ is a reason to celebrate, to look back and, more importantly, to look ahead. Cue this three-article series, discussing key aspects that have shaped our industry over the past decade and will continue in future…

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Anna Look’s Key Takeaways from IMEX Frankfurt 2023

From Look Ahead Consulting, this episode of Look Ahead with Anna is dedicated to the behind-the-scenes outcomes of IMEX Frankfurt 2023 for those watching this amazing event unfold from afar. Here are Iceberg Ambassador Anna Look’s top picks, including the good, unique and controversial…

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Advancing Women’s Rights: The Business Events that Mattered

International Women’s Day, which has now been marked for over a century, offers the opportunity to remember the key conferences and other events that have helped move the needle on women’s rights. The 1995 Fourth World Conference on Women (pictured) in Beijing, China, featured participation by future Presidential candidate Hillary Clinton. From PCMA…

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Turning Our Talk Into Action Over Net Zero Carbon Events

The Joint Meetings Industry Council pledge over Net Zero Carbon Events is not the end of the events industry, as some alarmists have decried, but rather a new beginning. But the key will be measurement. Here is how assorted Iceberg partners worked together to make progress on the issue, including Positive Impact. From Exhibition News…

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Carbon Offsetting for Events: Which Projects Are the Most Effective?

One way to take action on climate is to purchase carbon offsets, paying to help the planet when you do something that harms it, like air travel. But not all carbon offset programs are equal. Critics argue that some projects don’t deliver any benefit at all, while others do more damage than good. From PCMA…

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Ten Organisers Discuss Challenges of 2020, Outlook for 2021

Ten well-known UK exhibition organisers have been describing their thought processes and plans for 2021. Several talked about how their teams had risen to the multiple challenges of keeping the lights on and their businesses ticking over. There was also real consensus of opinion about key learnings and outlook going forward. From Exhibition News…

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Five Trends for Industry Recovery: UFI’s Team Looks to 2021

We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But with improved knowledge about the virus, more efficient testing and now with mass vaccinations, the tide is turning. Kai Hattendorf, Managing Director and CEO of Iceberg partner UFI, offers with his team five trends to drive industry development. From UFI…

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UFI’s 2020 NGL Grant Recipients Talk Hybrid Exhibitions

UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…

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Watching Business Events Reopen in a COVID-19 World

After months of lockdown, many countries are just now gradually reopening events. This is not just countries that have suppressed the pandemic, but also many where the situation remains uncertain during a second wave of cases. So how do events look in a COVID-19 world? From Rod Kamleshwaran of the Iceberg partner GainingEdge via LinkedIn…

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Carina Bauer: Another Tough Call to Cancel IMEX America 2020

Iceberg partner IMEX Group has just been forced to cancel IMEX America 2020, after the cancellation of IMEX Frankfurt earlier this year. IMEX CEO and also Iceberg ambassador Carina Bauer explains how the decision was taken, and reflects upon politicians’ appreciation of the value of events. From Meetings & Incentive Travel…

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QEII’s Mark Taylor: Plunge Into Change, Move with the Dance

Mark Taylor, Chief Executive of the QEII Centre in London, believes the meetings industry’s recovery from the impact and threat of COVID-19 could see it become even stronger. The venue has had an interesting journey, with one delegate in early February diagnosed with the virus just after attending. From Meetings & Incentive Travel…

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Coronavirus: Meetings Small, Short and Local, Says Epidemiologist

Governments have differing ideas about how meetings should return safely during the pandemic. Industry bodies advocate different plans. But what of the science? Dr. Brian Labus, epidemiologist and health sciences expert at the University of Nevada, Las Vegas, prepares organisers for the months ahead. From Event MB…

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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Medical Associations: Demographics Change, So Approaches Change

The associations sector is vast and diverse, but one community dealing with particular challenges is that of the medical associations. Significant demographic changes are changing how healthcare professionals work and meet together. Ben Hainsworth, Managing Director at EASL (home of hepatology) explains what these are. From Boardroom…

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