Host Destination: Germany

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Five Trends for Industry Recovery: UFI’s Team Looks to 2021

We are in unchartered territory with a global pandemic disrupting lives and livelihoods. But with improved knowledge about the virus, more efficient testing and now with mass vaccinations, the tide is turning. Kai Hattendorf, Managing Director and CEO of Iceberg partner UFI, offers with his team five trends to drive industry development. From UFI…

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59th ICCA Congress “Transforms Together”

Iceberg partner ICCA’s multi-hub, hybrid 59th Congress has concluded with a message of support delivered by Xavier Bettel, the Prime Minister of Luxembourg. Other highlights included the annual Copenhagen Lecture, and the creation of The Kaohsiung Protocol, a research crowdsourced framework for recovery. From Conference News…

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UFI’s 2020 NGL Grant Recipients Talk Hybrid Exhibitions

UFI’s NGL Grant promotes the next generation of leadership within the exhibition sector, rewarding young professionals who show initiative driving change and innovation in their own area. 2020’s recipients have been saying why they applied for the Iceberg partner scheme, and also discussing the role that hybrid offerings play in the sector. From UFI…

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Dubai “Safest” Location Hosts AI Event

Dubai is the safest location in the world in which to host international exhibitions, according to a survey of 4,000 professionals in 130 countries by Messe Frankfurt Middle East. This July the Dubai World Trade Centre hosted the AiEverything conference, the region’s first in person business event since March. From Association Meetings International…

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1 February 2021

UFI Digital CEO Summit (GCS) 2021, Online

(By invitation only.) The Global CEO Summit, is one of UFI’s most prestigious events. It serves as the exhibition industry’s annual curtain raiser event for the most senior executives worldwide, offering top-level content, dialogues, and excellent networking. The event is for CEOs and equivalents from international exhibition organisers and venue operators. A series of GCS…

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Watching Business Events Reopen in a COVID-19 World

After months of lockdown, many countries are just now gradually reopening events. This is not just countries that have suppressed the pandemic, but also many where the situation remains uncertain during a second wave of cases. So how do events look in a COVID-19 world? From Rod Kamleshwaran of the Iceberg partner GainingEdge via LinkedIn…

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JMIC and The Iceberg’s Manifesto Webinar

Unprecedented times mean unique collaborations. The Joint Meetings Industry Council has held a global webinar, delivered by The Iceberg and presented across four regional satellite events by four trade shows (AIME, IBTM, IMEX and Meetings Africa). JMIC was crowdsourcing ideas for an advocacy manifesto. From Conference & Meetings World…

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MeetDenmark Issues Legacy Guide

A step-by-step guide to creating meetings with long-term societal benefits has just been published by MeetDenmark, an association of the country’s convention bureaux. The study Meeting Legacies: Innovating for Enhanced Value Creation was co-authored by MeetDenmark and consultancy and Iceberg partner Gaining Edge. From Association Meetings International…

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Carina Bauer: Another Tough Call to Cancel IMEX America 2020

Iceberg partner IMEX Group has just been forced to cancel IMEX America 2020, after the cancellation of IMEX Frankfurt earlier this year. IMEX CEO and also Iceberg ambassador Carina Bauer explains how the decision was taken, and reflects upon politicians’ appreciation of the value of events. From Meetings & Incentive Travel…

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QEII’s Mark Taylor: Plunge Into Change, Move with the Dance

Mark Taylor, Chief Executive of the QEII Centre in London, believes the meetings industry’s recovery from the impact and threat of COVID-19 could see it become even stronger. The venue has had an interesting journey, with one delegate in early February diagnosed with the virus just after attending. From Meetings & Incentive Travel…

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Coronavirus: EICC Talks “Hybrid Virtual Model”

EICC, the Edinburgh International Convention Centre, has launched a “hybrid virtual model” in advance of the “phased return to smaller-scale events” anticipated later this year. “Make It Edinburgh Live” will allow planners to run events either entirely online or instead via a combination of both online and onsite. From Association Meetings International…

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Coronavirus: €80m for Messe Berlin Proposed

With coronavirus leading to major trade fair casualties in the German capital, politicians are calling for a new plan for Messe Berlin, including the injection of €80 million of public money into the venue. International travel show ITB at the venue was a notable early victim of the crisis. From Exhibition World…

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Coronavirus: RAI Centre “Ready for Business”

RAI Amsterdam has said it is able to reopen its doors while still closely following all guidelines regarding social distancing. The venue wants to organise trial events during the summer to test various ways visitors and exhibitors can be safely brought together. Everyone will be required to register with RAI in advance. From Meetings International…

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Coronavirus: Meetings Small, Short and Local, Says Epidemiologist

Governments have differing ideas about how meetings should return safely during the pandemic. Industry bodies advocate different plans. But what of the science? Dr. Brian Labus, epidemiologist and health sciences expert at the University of Nevada, Las Vegas, prepares organisers for the months ahead. From Event MB…

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Coronavirus: UFI Hails German Exhibition Call

UFI, the exhibition industry’s global association, has welcomed a call by Germany on reopening exhibitions and trade shows. The county chose to segment its classification of “mass gatherings”, making trade shows and exhibitions types of events that can now be allowed again under certain conditions by the sixteen German states. From UFI…

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Coronavirus: Future Formats to Include Virtual and Hybrid

Matthias Schultze, the German Convention Bureau’s Managing Director, has been discussing the future of meeetings with Christina Buttler, the MCI Germany Director of Strategy and Innovation (MCI is a partner of The Iceberg). She is sure virtual and hybrid events will still be revolutionising established formats even after the current crisis ends. From GCB…

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Coronavirus: 42,869 Attend Hackathon

The German government has run a hackathon to brainstorm solutions to the challenges of the coronavirus pandemic. 42,869 took part online in #WirVsVirus (“us versus the virus”). The result was more than 800 ideas on topics like shopping, childcare and symptom monitoring. Some of them have now been selected for funding. From Euractiv…

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Coronavirus: German Expo Losses €3bn

German trade fairs have already been hit hard by COVID-19 crisis cancellations and postponements. Organisers and service providers are already suffering significant financial losses. AUMA, the Association of the German Trade Fair Industry, has now forecast a total loss to the German economy of around three billion euros. From UFI…

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