Destination organizations are destined to continuously face periodic political attacks, unstable budget resources and potential failure unless they turn and focus on their ultimate customers – their residents. We believe that destination organizations must become a community shared value in order for the industry to move forward.Ā It is time to stop being in a defensive…
TheĀ Certified Destination Management Executive (CDME) program prepares senior executives, who want to advance their careers to blend theory with experience and application of knowledge to help industry leaders thrive in a constantly changing environment. The program focus is on vision, leadership, productivity and implementing business strategies.
The death of George Floyd, and of many others before him, prompted black meeting professionals in the US to share thoughts on their own experiences, the protests and the need for diversity in the industry. Those speaking out include Elliott Ferguson (pictured), President and CEO of Destination DC. From Northstar Meetings Groupā¦
In 2011 the Minneapolis Convention Centerās leaders talked to their staff about what mattered most to them. Sustainability turned out to be the top priority. The intervening years have seen recycling performance measurement,Ā goal setting and signage improvements, resulting in the current 60 percent recycling rate. The venue is also reducing water usage. From PCMA…
If a company sponsors a bar tab or breakfast at an event, the return on that investment may quickly wear off. But at the inaugural MANOVA in Minneapolis, one of the healthcare eventās biggest sponsors chose to offer something rather more lasting. Walmart installed something most unusual for a conference: a flu-shot station. From PCMA…
Healthcare is changing rapidly, but its conferences have mostly stayed the same. The former General Mills Chief Marketing Officer, now 2023 Partners Chief Executive, Mark Addicks is working to change that. He’s about to stage MANOVA, a four-day health and technology summit in Minneapolis, part of Minnesota’s “Medical Alley”. From PCMA…
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