Claudia van’t Hullenaar

Founder, Sustained Impact

With a multi-cultural background, born and raised in three different continents, Peruvian-Austrian Claudia is a global earth citizen, a communicator, connector and bridge builder.

With over 22 years multi-disciplinary and cross functional business experience in industries including eleven years in the private sector (global Fortune 500 IT software company), in the meetings and events industry, live communication agencies, tourism, hospitality and destinations, she combines know-how in marketing communications, event marketing, sustainability and corporate responsibility. Under her leadership she won the IMEX-GMIC Green Meetings Award and Project Icarus Sustainability Gold Award for leading the development and implementation of a global corporate event sustainability program (for Symantec).

With Sustained Impact she collaborates with organizations to help accelerate the transformation to conscious and regenerative businesses in organizations, institutions and destinations through value and impact creation.

Wearing different hats, in addition she works as a senior consultant together with the Global Destination Sustainability-Index (GDS-Index) to support destinations to become stewards and catalysts in making a better place to visit, meet, and thrive in. Claudia designs and facilitates customized human-centered programs, workshops and educational trainings on sustainability using a conscious-based approach and Design Thinking principles engaging various dimensions of the Self. She regularly speaks at international conferences in English, Spanish and German.

Passionate about people and planet, co-creation, entrepreneurial thinking, human transformation and empowering others, Claudia is committed to societal advocacy and making a positive difference in the world.

Sustained Impact – Strategic Consulting – Sustainability | Sustainable Destinations | Live Communication | Business Events | Facilitation & Coaching | Education & Workshops

Topical Areas of Expertise

Sustainability, Sustainable Development Goals, Sustainable Destinations & Tourism, Business Meeting & Events, Hospitality, Live Communication, Strategic Event Design, Authentic Success


English, Spanish and German