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Looking Forward 2018

It is impossible to develop successful, sustainable long-term strategy without understanding the future in which your members will live and work. Whether through strategic planning or value proposition design, Association Laboratory’s research confirms that associations must develop strategy based on the anticipated future of their industry or profession if they want to be successful. Now in its…

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Matching Meetings with Destinations in a World of Too Much Choice

If there’s one canon that can be considered unassailable in the meetings and events industry it is this: No two meetings are alike. There is no one size that can fit all, even two, engagements. Every project requires its own plans and those plans, budget in hand, often start with choosing the location. Destinations and…

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Successful Meetings Survey: International Meeting Trends

Recently Successful Meetings sent out a survey to its readership about their international events. While most planners responding thought the number they held in 2018 would stay the same, almost a third said it would increase, and only six percent decrease. Cost, travel time and language barrier are still the top challenges. From Successful Meetings…

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87 Percent Experience Raised Experiential Demand

The growth of experiential activities is set to continue and they will soon feature in most meetings, according to new research by MPI Outlook for the IMEX Group. 87 percent of respondents had seen increased demand in the last three years. C2 International’s aerial Learning Labs (pictured) was a notable example at the recent IMEX. From Meetpie.com…

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Martin Sirk to Leave ICCA After 16 Years as CEO

The International Congress and Convention Association (ICCA) has announced the shock departure of long-standing CEO Martin Sirk. Sirk, who leaves the organisation at the end of July after 16 years as CEO, will be replaced by ICCA’s Chief Value Officer Dennis Speet as acting chief until a permanent replacement is found. From Association Meetings International…

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The 2018 IACC Meeting Room of the Future: Analysis

When IACC launched its Meeting Room of The Future report in 2016, it set out to predict and shape the future of events. Three years on, the series says as much about today’s meetings landscape as it says about tomorrow’s. Mark Cooper, IACC’s CEO, examines some key findings in areas like internet infrastructure. From Successful Meetings…

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Best Go Al Fresco: The Neglected Value of Meeting Outside

The glorious weather we are now enjoying cannot have escaped your attention. Simply being outdoors is healthy for both body and mind. But do event professionals forget sometimes the basic pleasures and benefits of getting out of the office? One Iceberg partner wants to take things outside. From editor’s blog at Meetpie.com…

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Greener Coffee… or Enjoying Caffeine with Less Carbon

Coffee in copious quantity sustains much of the meetings industry. Yet disposable coffee cups are in of themselves a major sustainability issue. As the sector aims to reduce its carbon footprint, one organiser successfully avoided the mountains of cups often left behind at events, while also helping fund clean water projects around the world. From PCMA…

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Making the Business Case for Holding Sustainable Events

Holding sustainable events can be hard work, and involve a variety of quite different challenges. The Vice President of Marketing for Oracle, Paul Salinger, discussed how to navigate the business aspects of sustainability during the Sustainable Brands 2018 conference recently held in Vancouver. Here are the four takeaways of his session. From PCMA Convene…

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Association Meetings Getting Smaller, Says Statistics Report

As the Iceberg’s Opinions section has already noted, the 2017 ICCA Statistics Report has revealed that association meetings continue to decrease in size. It also shows that cities holding the most association meetings in 2017, like top-placed Barcelona, were also those holding the largest. And the total number of association meetings is growing. From Association Meetings International…

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