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The Iceberg Publishes Second JMIC Case Study

The second of a series of high-level academic case studies investigating meetings legacies has been published on The Iceberg and Business Events World. The report has been prepared as part of the Joint Meetings Industry Council’s Case Study Program – see the video below – and adheres to strict academic criteria. It is research-based, includes valid measurable data, and has…

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Zoom-in on the Swiss Fintech Corner Setup at Sibos 2016 in Geneva

The Geneva Convention Bureau has adopted a policy of promoting Geneva not only as a destination but also as a center of economic, knowledge and innovation excellence. It does this by marketing meetings and events in relation to local key clusters of industry. As a result, a dynamic and virtuous feedback loop is established between Geneva’s economic or knowledge…

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Geneva: Sibos 2016 and Aligning with Knowledge Sectors

Why Sibos and Geneva were the perfect match… The Geneva Convention Bureau has recently restructured its marketing communications and resources in order to align its bids to the city’s growth agenda. It has taken nearly two years to develop the organisational knowledge of – and relations within – the key clusters of industry identified by the Economic Development Office…

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