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Breaking Down Walls: Next Gen Business Events Redefine Legacy

PCMA’s Convening Leaders, the world leading educational conference for business event strategists, selected the “organised bohemia” of Austin, Texas, for its 2017 edition. The event is renowned for challenging the established best practice of event design and joins other revolutionaries including South by Southwest (SXSW) in Austin, C2Montreal, TEDex in Longbeach, and Falling Walls in Berlin  – which have all re-shaped the content and community…

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Dubai Expo 2020’s Legacy Plans

  Dubai’s hosting of the next World Expo – which will bring together 180 nations and perhaps 25 million visitors – is of course right at the centre of its event planning. But the emirate isn’t just thinking about what will be taking place between October 2020 and April 2021. It is also planning what will be happening after the Expo is over….

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Why It’s Important to Tell the Story

Borneo’s orangutans are among the beneficiaries of two corporate social responsibility programmes that were part of the recent ICCA Congress in Kuching, Sarawak. Now the wider outcomes the event delivered will be part of a new study measuring its impact. By Jane Vong Holmes, ICCA Asia Pacific Chapter Deputy Chair and Senior Manager Asia, GainingEdge. In many parts of Asia, although the interest is…

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Dubai’s Knowledge Economy Drive

  Dubai is well known to international travellers as a glamorous and luxurious playground. But it is also a thriving regional hub with a defined and strategic vision of its future… and of the significant part professional and business events will play in this development. In an exclusive video recorded for The Iceberg at the recent BestCities Global Forum, Steen Jakobsen – Director of Dubai Business Events – discusses the emirate’s diversification from a historical reliance on oil towards…

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Top Dollar Tourists: It’s Time to Start Investing in Return

As the Australian economy shifts from mining to services, it is becoming important to invest in other industries. Business Events Sydney Chief Executive, Lyn Lewis-Smith says Australia needs to increase investment so we can remain competitive and attract more global business events. If Australia means business when it comes to boosting the economy, connecting industry…

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5 Key Lessons from Convention Industry CEOs

From Convening Leaders 2017 in Austin, Texas, here are views on the correct way to approach the sector from three convention industry chiefs: Chris Cahill, CEO of Luxury Brands, Accor Hotels, Matt Sanderson, President & CEO of SmithBucklin and Joseph Popolo, CEO of Freeman. From PCMA… 5 Key Lessons from Convention Industry CEOs  

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