Dubai’s hosting of the next World Expo – which will bring together 180 nations and perhaps 25 million visitors – is of course right at the centre of its event planning.
But the emirate isn’t just thinking about what will be taking place between October 2020 and April 2021. It is also planning what will be happening after the Expo is over.
In an exclusive video for The Iceberg recorded at the recent BestCities Global Forum, Marjan Faraidooni – Expo 2020’s Vice President of Legacy – discusses the event’s determination to create a tangible aftermath. Its strategy falls into four categories: the economic, the physical, the social and the reputational.
See as well our interview with Director of Dubai Business Events Steen Jakobsen… Dubai’s Knowledge Economy Drive.